Cricket’s biggest problem isn’t the format, it’s the marketers November 15, 2025 The fireworks have faded, the John Lewis ad has landed, and the smell of gunpowder is giving way to the scent of linseed oil. It can only mean one thing: cricket’s oldest rivalry is back. On 21 November England face Australia once again in the Ashes. As Jofra Archer (hopefully) starts his run-up or Zak [...]
Exclusive: Middlesex to play just two T20 Blast games at Lord’s in 2026 November 12, 2025 Middlesex will play just two Twenty20 Blast matches at Lord’s next year in a further indication of their declining foothold at the Home of Cricket. The 13-time county champions have been tenants at Lord’s since 1864 and have a 12-month rental agreement with the Marylebone Cricket Club that is renewed on an annual basis, but [...]
Anniversary MCG Test between England and Australia could raise £10m November 11, 2025 The anniversary cricket Test between Australia and England to mark 150 years of the MCG could rake in over £10m. The Ashes rivals will play each other to mark the sesquicentennial anniversary of the iconic 95,000-capacity Melbourne Cricket Ground in March 2027 after confirmation of the dates was released this week. And the one-off Test, [...]
Hundred: Northern Superchargers to become Sunrisers Leeds November 4, 2025 The Northern Superchargers Hundred franchise is set to be known as Sunrisers Leeds from the 2026 season, new documents reveal. A complete 100 per cent stake in the Headingley-based cricket team was sold by the England and Wales Cricket Board and Yorkshire County Cricket Club to Indian conglomerate the Sun Group for around £100m. The [...]
Formula 1 and The Hundred offer lessons in governance for fragmented likes of rugby November 1, 2025 To succeed, sports need governance structures that empower one entity to steer it, as in Formula 1, The Hundred and SailGP, writes Nevin Truesdale. The increasing commercialisation of sport has seen historical governance structures come under scrutiny. As in any business, governance structures are central to the ability to evolve in response to a changing [...]
The Hundred: New owners relax salary rules to attract top talent October 31, 2025 The Hundred’s new overseas investors have rung the changes for next year’s competition, confirming that an auction will replace the player draft and that franchises will have new maximum and minimum salary budgets. In moves designed to attract more top global talent to the summer white-ball cricket tournament, individual player salaries will be uncapped and [...]
Test Twenty: The cricket format looking to find stars of tomorrow October 25, 2025 As the amount of cricket increases again, those behind Test Twenty explain the business behind backing youth. Some would argue there’s enough cricket in the world, others would debate that we’ve got far too much. It often seems like a month cannot go by without a World Cup here or Test series there, but Gaurav [...]
IPL value drops for second year in row, sinking 10 per cent October 15, 2025 The IPL’s estimated value has been downgraded for the second consecutive year, with the franchise cricket competition shrinking by over 10 per cent. The biggest cricket league in the world has been rocked by changes to betting laws in India, while a less competitive media rights landscape has contributed to D&P Advisory declaring shrinkage in [...]
My dozen questions to get inside the minds of English cricket fans October 9, 2025 An invitation from the England and Wales Cricket Board arrives, forwarded by Middlesex Cricket. A survey no less, and one with a laudable aim – to find out what it would take to entice the respondent to take up or extend membership of their favoured cricket county. It starts with questions about age, gender and [...]
Stokes and Archer in $4.5m raise for Indian medical treatment firm October 7, 2025 England cricketers Ben Stokes and Jofra Archer have taken part of a $4.5m raise for a company that will offer UK patients medical treatments in India. The duo will join India’s KL Rahul through their 4Cast vehicle, as well as lead investor Nexus Venture Partners, in investing in The Medical Travel Company, which claims to [...]