Hundred: Barclays replaces Tyrrells as London Spirit front-of-shirt sponsor January 19, 2026 Banking giant Barclays has replaced Tyrrells crisps as the front-of-shirt sponsor of Hundred franchise London Spirit as new investors flex their new-found power. The upmarket crisp’s parent firm KP Snacks signed a multi-year deal to sponsor the eight Hundred franchises, using brands such as Hula Hoops and Butterkist to occupy prime advertising real estate. But [...]
England cricket fans rivalled players’ drinking during Ashes, data reveals January 15, 2026 The England cricket team’s alcohol consumption on the ill-fated recent Ashes tour may have grabbed the headlines but new data reveals their supporters matched them drink for drink. Figures collated by Revolut and shared with City AM show that spending in Australian bars, nightclubs, restaurants and other venues by British visitors and expats reached £6.9m [...]
Exclusive: Hundred investors in power struggle with counties January 15, 2026 The honeymoon period for some Hundred franchises following their windfall from overseas investors appears to be over, with relationships between counties and the new co-owners at multiple teams described as “fractious”. Sources with knowledge of the power struggle told City AM that “culture clashes” between investors, mostly from India and the US, had led to [...]
Does predictability of Ashes dilute cricket’s crown jewel for fans and sponsors? January 8, 2026 And there it is. Another Ashes over, another series defeat for England down in Australia. Brendon McCullum’s side may have ended their winless run at the MCG in one of the two-day Tests but the overall picture remains the same. It’s almost predictable; England head Down Under full of optimism and come back with their [...]
SA20 future in doubt as Big Bash sale process squeezes cricket investment January 7, 2026 The SA20 franchise tournament is facing an uncertain financial future amid the threat of fresh competition for funding from Cricket Australia’s Big Bash, which is preparing to sell off stakes in its franchises to private investors later this year. All six SA20 franchises are owned by Indian Premier League teams, many of whom have expressed [...]
Reading owner Rob Couhig considers selling training ground to raise funds December 31, 2025 Reading owner Rob Couhig is considering radical measures including downgrading the club’s Academy or selling the training ground to increase the funding he can make available to the first team. The American, who paid around £25m to buy the League One club from Dai Yongge at the end of last season, has been an outspoken critic of [...]
Exclusive: CVC Capital Partners nearing external investment for $14bn Global Sport Group December 30, 2025 Six Nations investors CVC Capital Partners is close to securing external investment in its $14bn Global Sport Group, which is expected to trigger a wave of new sporting acquisitions at the start of next year. GSG, which is chaired by former EE chief executive Marc Allera, was formed earlier this year to run CVC’s existing [...]
Sport business quiz 2025: Test your knowledge with City AM’s topical teasers December 24, 2025 Quiz fans, have you been paying attention to the ever-changing sport business landscape in 2025? We at City AM have been breathlessly documenting it and have devised a test to see how much you remember. If you think you know your Hundred auctions from your Formula 1 minority sales and your record breaking NBA team [...]
Financial stability before glory: Why professional sport must grow up December 24, 2025 Professional sport has never looked richer or felt more fragile. Revenues are growing, valuations are rising, and private capital is circling like never before. Yet beneath the surface, financial fragility remains endemic. Too many clubs – across football, rugby, cricket and beyond – are one bad season, one failed owner, or one missed broadcast deal [...]
Ashes: Australian media mock ‘death of Bazball’ after defeating England December 22, 2025 Australian media have revelled in proclaiming the death of England’s much-vaunted Bazball approach after the hosts wrapped up a fourth successive home Ashes series. Sunday’s 82-run win in the third Test in Adelaide saw the Pat Cummins-led Aussies take an unassailable 3-0 lead, making a mockery of pre-series English optimism. And Australian newspapers seized the [...]