England Ashes win will trigger major windfall for ECB, says Nielsen Sports November 20, 2025 England cricket chiefs can expect a major windfall if Bazball sweeps the men’s team to a first Ashes series victory in Australia for more than a decade. The England Wales Cricket Board is already riding high from reporting record turnover last year and has since boosted the coffers further by signing up Toyota as principal [...]
Ashes: Punters back England in opener against Australia in Perth November 19, 2025 England fans should be optimistic about an opening Test victory in this year’s Ashes against Australia as punters back the tourists. Almost three quarters of all result stakes placed on the Perth Test, which begins on Friday, back England to take a series lead in Western Australia, according to William Hill data shared with City [...]
England Ashes fans set to top up Australia’s coffers months after bumper British and Irish Lions tour November 18, 2025 England’s Ashes trip Down Under is set to help hosts Australia rake in £250m as British tourists prepare to top up Green and Gold coffers twice in one year. Five Tests in Perth, Brisbane, Adelaide, Melbourne and Sydney starting on Friday are expected to draw 40,000 fans to Australia and contribute millions to both Cricket [...]
Cricket’s biggest problem isn’t the format, it’s the marketers November 15, 2025 The fireworks have faded, the John Lewis ad has landed, and the smell of gunpowder is giving way to the scent of linseed oil. It can only mean one thing: cricket’s oldest rivalry is back. On 21 November England face Australia once again in the Ashes. As Jofra Archer (hopefully) starts his run-up or Zak [...]
Exclusive: Middlesex to play just two T20 Blast games at Lord’s in 2026 November 12, 2025 Middlesex will play just two Twenty20 Blast matches at Lord’s next year in a further indication of their declining foothold at the Home of Cricket. The 13-time county champions have been tenants at Lord’s since 1864 and have a 12-month rental agreement with the Marylebone Cricket Club that is renewed on an annual basis, but [...]
Anniversary MCG Test between England and Australia could raise £10m November 11, 2025 The anniversary cricket Test between Australia and England to mark 150 years of the MCG could rake in over £10m. The Ashes rivals will play each other to mark the sesquicentennial anniversary of the iconic 95,000-capacity Melbourne Cricket Ground in March 2027 after confirmation of the dates was released this week. And the one-off Test, [...]
Hundred: Northern Superchargers to become Sunrisers Leeds November 4, 2025 The Northern Superchargers Hundred franchise is set to be known as Sunrisers Leeds from the 2026 season, new documents reveal. A complete 100 per cent stake in the Headingley-based cricket team was sold by the England and Wales Cricket Board and Yorkshire County Cricket Club to Indian conglomerate the Sun Group for around £100m. The [...]
Formula 1 and The Hundred offer lessons in governance for fragmented likes of rugby November 1, 2025 To succeed, sports need governance structures that empower one entity to steer it, as in Formula 1, The Hundred and SailGP, writes Nevin Truesdale. The increasing commercialisation of sport has seen historical governance structures come under scrutiny. As in any business, governance structures are central to the ability to evolve in response to a changing [...]
The Hundred: New owners relax salary rules to attract top talent October 31, 2025 The Hundred’s new overseas investors have rung the changes for next year’s competition, confirming that an auction will replace the player draft and that franchises will have new maximum and minimum salary budgets. In moves designed to attract more top global talent to the summer white-ball cricket tournament, individual player salaries will be uncapped and [...]
Test Twenty: The cricket format looking to find stars of tomorrow October 25, 2025 As the amount of cricket increases again, those behind Test Twenty explain the business behind backing youth. Some would argue there’s enough cricket in the world, others would debate that we’ve got far too much. It often seems like a month cannot go by without a World Cup here or Test series there, but Gaurav [...]