Exclusive: OnlyFans signs up England cricket star Tymal Mills August 4, 2025 England international Tymal Mills has agreed a partnership with OnlyFans that will see him become the first big-name cricketer on the global content creator platform. Mills joins other athletes including tennis star Nick Kyrgios on the site, where he has promised to share behind-the-scenes content, analysis and one-to-one coaching advice. As part of the partnership, [...]
ECB hails ‘exciting new phase’ after six Hundred deals completed July 30, 2025 England and Wales Cricket Board chair Richard Thompson has welcomed “an exciting new phase” for cricket after confirming completion of the sale of six stakes in The Hundred franchises. The six deals formally finalised ahead of next week’s fifth season include London Spirit, Birmingham Phoenix, Manchester Originals, Northern Superchargers, Southern Brave and Welsh Fire. Despite [...]
London Spirit: Tech titans strike Nike kit deal in Hundred first July 30, 2025 London Spirit’s new part-owners, Silicon Valley-based consortium Cricket Investor Holdings, have agreed a kit deal with Nike for the Hundred franchise which will begin next year. The Nike deal is the first bespoke commercial contract secured by one of the Hundred teams, as sponsorship deals have previously been sold centrally by the England and Wales [...]
Is Joe Root actually the greatest English batsman ever? July 30, 2025 Joe Root has been acclaimed as the greatest English batsman ever, but is it actually true? Paul Ormerod delves into the stats.
County cricket faces viability questions, warns report July 15, 2025 County cricket faces “questions about its long-term viability” despite a looming £520m windfall from sales of stakes in the Hundred franchises, a new report has warned. The Leonard Curtis Cricket Finance Report, launched yesterday at the Oval, examines the financial health of domestic cricket in England and Wales. It found that central funding accounts for [...]
Why David Gower is selling his rare cricket memorabilia on eBay July 15, 2025 Former England cricket captain David Gower has eschewed fancy auction houses and instead plumped for eBay to sell off a stash of rare mementos from his legendary career. In among the usual second-hand shoes, garden furniture and iPhones, something peculiar and altogether more exotic is lurking on eBay. A bat from Botham’s Ashes, signed by [...]
Wimbledon, Euros and Test cricket set to boost pubs and supermarkets July 12, 2025 Pubs and supermarkets are bracing for a bumper weekend thanks to the heatwave and a deluge of live sport on TV including Wimbledon finals, Test cricket and the Lionesses. A British and Irish Lions tour match, England and Wales rugby internationals, other Women’s Euros fixtures, Tour de France cycling and a trilogy fight between Katie [...]
Hundred teams to be buoyed by hike in IPL franchise valuations July 8, 2025 Hundred teams with links to the Indian Premier League (IPL) are to be buoyed by increased brand valuations for their subcontinental sibling clubs after a new report revealed major competition growth. While Royal Challengers Bengaluru, who do not have any involvement in bids for the eight Hundred franchises, topped the brand value list at £198m, [...]
Women’s sport needs to convert online fandom into ticket sales July 3, 2025 With England’s Euros defence getting underway on Saturday, how does women’s sport convert online fandom into ticket sales? Attendances down, TV viewing figures falling, but TikTok and Instagram metrics up. This is the current state of engagement with women’s professional sport in the United Kingdom. Phone surfing can be monetised, but there is an urgent [...]
Bumble: If Test cricket is dead, then why are the grounds full in the UK? June 27, 2025 David ‘Bumble’ Lloyd has hit out at those saying Test cricket is dying, pointing to the packed crowds UK stadiums enjoy week in, week out. It comes after England’s sensational victory over India at Headingley last week, and a full Lord’s for the World Test Championship fixture between Australia and South Africa. Limited tickets for [...]