Cadillac to leverage US identity to grow F1 sponsorship portfolio Sport Business Formula 1 newcomers Cadillac are harnessing their status as the only “truly” American team to power their sponsorship strategy ahead of the season opener this weekend. Cadillac will be the 11th team on the grid after General Motors and Chelsea co-owner Mark Walter’s TWG paid a reported $450m anti-prize money dilution fee to expand the [...]
Cadillac add tech sponsor as Formula 1 newcomers gear up for debut Sport Business Cadillac Formula 1 Team have added software provider IFS to their portfolio of commercial partners as they continue preparations for joining the grid this year. Sweden-based IFS is the team’s first non-US partner and joins Tommy Hilfiger and Jim Beam in backing Cadillac ahead of their eagerly anticipated F1 debut. “IFS has been instrumental in [...]
Cadillac add off-track hires ahead of Formula 1 debut Sport Business Formula 1’s freshest team Cadillac have strengthened ahead of their first season on the grid, making two senior hires. Lauren Teixeira will join the US team as chief commercial officer while Willem Dinger will become chief partnerships officer. Teixeira joins having previously worked for the Formula 1 development Academy series, while she had had stints [...]
F1 chief defends blockbuster $700m Apple TV deal October 20, 2025 Cadillac chief Dan Towriss has defended Formula 1’s blockbuster new $700m media rights deal with Apple. The tech giant, whose digital arm streams Major League Soccer, signed a five-year deal for the US rights from 2026 last week reported to be worth over £500m, gazumping an ESPN offer for $90m per season. But the agreement [...]
Tommy Hilfiger joins Formula 1 grid with Cadillac June 4, 2025 The newest team to the Formula 1 grid, Cadillac, have announced Tommy Hilfiger as a major partner. The Regent Street clothing brand has been synonymous with the Mercedes Formula 1 team but will join the American outfit ahead of their first season on the grid. The deal for the American apparel brand founded by its [...]
FIA and Formula 1 accept General Motors and Cadillac to 2026 grid March 7, 2025 Formula 1 and its governing body the FIA have approved Cadillac’s application to join the 2026 F1 grid. The move comes after their bid was approved for assessment in November following on from major governance changes at General Motors and Andretti. “The FIA and Formula 1 can confirm that, following the completion of their respective [...]
Ferrari to help General Motors and Cadillac Formula 1 entry December 10, 2024 Ferrari will provide engines and a gearbox to the General Motors and Andretti bid that will see Cadillac enter Formula 1 in 2026. The agreement, subject to the American newcomers having their application approved by both Formula 1 and the sports governing body the FIA, represents a huge obstacle passed for the General Motors team, [...]
What does the Formula 1 expansion mean? Racing is in the fast lane November 27, 2024 So after months of wondering whether Formula 1 would ever have more than 10 teams on the grid again, we have finally got our answer. Late on Monday it was announced that F1 had entered into an agreement in principle with General Motors division Cadillac for an entry into the top level of global motorsport [...]
F1 agrees deal for General Motors and Cadillac grid entry in 2026 November 25, 2024 The Formula 1 grid is set to feature 11 teams for the first time since 2016 after the organisation reached an “agreement in principle” for General Motors to enter when regulations change ahead of the 2026 season. An impasse between the top level of motor racing and the inclusion of an 11th team was solved [...]