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Sport Business

  • Chloe Kelly and the Lionesses are marketing gold. Brands take note

    July 31, 2025

    In a world gripped by political instability and economic uncertainty, the Lionesses offer something powerful: focus, momentum, and cultural relevance. Sunday’s nail-biting Euro 2025 win wasn’t just a sporting triumph. It was a commercial line in the sand. The Lionesses aren’t a moment – they’re a movement. And for brands, the message is clear: the [...]

  • Is director training the answer to football’s governance woes?

    July 31, 2025

    A new study suggests reforming football governance by testing and training directors. But is the regulator capable, asks Ed Warner? Countless millions follow professional football in England, claiming allegiance to a favourite club whose fortunes are entwined daily with each individual’s emotions, their highs and lows in seemingly unavoidable synchronicity. Turns out these essential forces [...]

  • Football clubs suffering from too few directors, report warns

    July 30, 2025

    All professional football clubs in England should be mandated to have at least three directors to prevent governance failings that threaten their existence, a new report warns today. The report, by LCP’s Sports Analytics and Advisory practice and governance specialists LawDeb, highlights worryingly small boards at many clubs in the top five divisions. Fourteen clubs [...]

  • Woad to success: How amateur Lottie took golf by storm

    July 30, 2025

    “No, I’m not tempted to turn pro yet,” insisted England’s Lottie Woad after winning the Women’s Irish Open, her first Ladies European Tour title, as an amateur earlier this month. Just three weeks later, she is not only a fully-fledged pro but the bookmakers’ favourite to win the Women’s Open, which starts on Thursday. It [...]

  • ECB hails ‘exciting new phase’ after six Hundred deals completed

    July 30, 2025

    England and Wales Cricket Board chair Richard Thompson has welcomed “an exciting new phase” for cricket after confirming completion of the sale of six stakes in The Hundred franchises. The six deals formally finalised ahead of next week’s fifth season include London Spirit, Birmingham Phoenix, Manchester Originals, Northern Superchargers, Southern Brave and Welsh Fire. Despite [...]

  • Turnberry should host another Open, says Donald Trump’s son

    July 30, 2025

    Donald Trump’s son says the US President “deserves” to have his Turnberry golf course host another Open Championship. Turnberry in South Ayrshire last hosted The Open in 2009, five years before President Trump bought the celebrated golf resort. “It deserves it, and I truly think that my father’s been a guy who also deserves it,” [...]

  • NBA to return to London for first time in seven years

    July 30, 2025

    The NBA is to stage a regular-season game in London 2026, ending its seven-year absence from the capital. The Memphis Grizzlies and the Orlando Magic will play a regular-season game at the O2 Arena on 18 January 2026. This is the first time an NBA game will be held in the capital since 2019, while [...]

  • Fleet of robots replaces human mowers at Women’s Open

    July 30, 2025

    Organisers of the Women’s Open teeing off at Royal Porthcawl tomorrow have revealed their secret weapon for keeping the course in pristine condition: robots. A fleet of 15 autonomous mowers which use satellite technology to detect their location are being used to manicure all fairways and practice areas at the venue in Wales. This represents [...]

  • Revolut enters F1 with title sponsorship of new Audi team

    July 30, 2025

    Revolut has announced its entry into Formula 1 as title partner of the new Audi F1 team, which will compete from next year. The partnership has been described as long-term and will see the fintech giant – currently the subject of a clash between Chancellor Rachel Reeves and Bank of England boss Andrew Bailey – [...]

  • Exclusive: Arsenal star joins athlete investors in UK fitness brand Hytro

    July 30, 2025

    Arsenal star Jurrien Timber has joined a growing group of athletes investing in Hytro, the UK-based blood flow restriction brand used by leading sports teams and space missions. Timber, his twin brother Quinten, who is also a Netherlands international, and NFL player Benjamin St-Juste, a cornerback for the LA Chargers have all made investments via [...]

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