England Rugby extends deal with O2 until 2031 November 20, 2025 England Rugby this morning penned a deal with O2, extending the partnership between the two organisations to 35 years. The extension will see O2 remain the front-of-shirt sponsor for England Rugby’s men’s and women’s teams in what the Rugby Football Union describes as “one of the longest standing shirt sponsorships in the world”. It is [...]
Why tribes are everything in sport, but growing them is no easy task November 20, 2025 Tribalism is key to fandom in sport but the challenge is commercialising and gorwing them, writes Ed Warner. To the Kia Oval for an exercise in tribe creation. Conscious that in most enterprises the whole is stronger than the sum of its parts, I have been working with the help of chairs across Britain’s sporting [...]
Basketball England pauses CEO search amid fallout from BBF liquidation November 19, 2025 The aftershocks of the British Basketball Federation’s slide into liquidation continue to be felt across the game, with Basketball England forced to suspend its appointment of a new CEO. The English governing body, whose main roles are increasing participation and talent identification, is set to take on many of the BBF’s functions following its demise [...]
Ashes: Punters back England in opener against Australia in Perth November 19, 2025 England fans should be optimistic about an opening Test victory in this year’s Ashes against Australia as punters back the tourists. Almost three quarters of all result stakes placed on the Perth Test, which begins on Friday, back England to take a series lead in Western Australia, according to William Hill data shared with City [...]
Arsenal praised for ‘Big Club’ move after ending Visit Rwanda partnership November 19, 2025 Arsenal fans have welcomed the club’s decision to end a controversial eight-year partnership with Visit Rwanda at the end of this season. The Premier League leaders had been in talks to extend the deal, which sees Rwanda’s tourism arm displayed on the team’s sleeves, beyond the current campaign. But both parties have now decided to [...]
Fans support Independent Football Regulator but unsure on remit November 19, 2025 The majority of fans back the new Independent Football Regulator but are divided on its remit, a new study has shown. Sport’s latest quango, the Independent Football Regulator, is up and running with a remit to make the English game more sustainable. Early plans suggest the regulator could have the power to force the sale [...]
Wimbledon set to get exemption from anti-ticket touting law for debentures November 19, 2025 Wimbledon chiefs are set to receive an exemption from legislation to be introduced in next year’s King’s Speech that would ban the resale of tickets above face value for sport and music events. The proposed new laws – designed to stamp out touting – would have a significant impact on the sale of debentures by [...]
England Ashes fans set to top up Australia’s coffers months after bumper British and Irish Lions tour November 18, 2025 England’s Ashes trip Down Under is set to help hosts Australia rake in £250m as British tourists prepare to top up Green and Gold coffers twice in one year. Five Tests in Perth, Brisbane, Adelaide, Melbourne and Sydney starting on Friday are expected to draw 40,000 fans to Australia and contribute millions to both Cricket [...]
Real Madrid eye £1bn injection to keep pace with Premier League elite November 18, 2025 Real Madrid president Florentino Perez is taking steps to ensure they remain competitive with Premier League clubs by inviting private equity to invest close to £1bn. Perez is expected to use the annual meeting of the club’s approximately 100,000 members on Sunday to announce proposals to change the club’s ownership structure. The plan considered most [...]
Cadillac add off-track hires ahead of Formula 1 debut November 18, 2025 Formula 1’s freshest team Cadillac have strengthened ahead of their first season on the grid, making two senior hires. Lauren Teixeira will join the US team as chief commercial officer while Willem Dinger will become chief partnerships officer. Teixeira joins having previously worked for the Formula 1 development Academy series, while she had had stints [...]