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Sport Business

  • Mexico 2026 World Cup games in doubt after drug lord killing sparks violence

    February 23, 2026

    Fifa’s World Cup games from Mexico have been plunged into uncertainty amid fears for the safety of visitors following the killing of drug cartel boss “El Mencho”. Mexican army troops fatally wounded El Mencho – real name Nemesio Ruben Oseguera Cervantes – in an operation that killed seven people in the western state of Jalisco [...]

  • Britain must launch no-brainer 2038 Winter Olympics bid

    February 22, 2026

    What strikes you when attending the Milano Cortina Winter Olympics is not just the spectacle, but the structure. Multiple cities. Regional clusters. Existing venues reused. An iconic cultural backdrop. These were Games shaped as much by pragmatism and fiscal discipline as prestige. The spread-out model may have muted the traditional host-city buzz, but Milano Cortina [...]

  • Six Nations in-game ads pave way for football to be split into quarters

    February 21, 2026

    Like many Welsh rugby fans, the highlight of the first round of the Six Nations was the small moment of relief granted by the ad breaks in either half, twenty seconds of respite from giving away penalties, points and accumulating yellow cards.  I’m not sure everyone was as pleased to see them as me. They [...]

  • Hunslet RLFC’s lesson for rugby league profitability? Pay HMRC

    February 20, 2026

    Something incredible happened in the world of English rugby league this week. No, not the World Club Challenge victory for Hull KR over Brisbane Broncos, but a club in Hunslet RLFC turning a profit. Various reports state that, across the latest possible Companies House records, only Leigh Leopards turned a profit, over £500,000 better off [...]

  • Seattle Seahawks: Why are NFL franchises selling for $10bn?

    February 20, 2026

    Just days after winning their first Super Bowl in over a decade the owners of the Seattle Seahawks – the Allen family – put the NFL franchise up for sale. Paul Allen was a co-founder of Microsoft, and “The Estate of Paul G. Allen” has now begun a formal sale process of the franchise due [...]

  • UK Athletics pleads guilty to corporate manslaughter over Paralympian death

    February 20, 2026

    UK Athletics has pleaded guilty to corporate manslaughter after the death of a Paralympian in London in 2017. Abdullah Hayayei, of the United Arab Emirates, was killed at Newham Leisure Centre nearly a decade ago after part of the metal throwing cage – common apparatus at many athletics tracks – fell on the 36-year-old. Parts [...]

  • Aston Martin F1 buys team naming rights in £50m cash deal

    February 20, 2026

    British car manufacturer Aston Martin has announced a £50m cash sale of its Formula 1 naming rights to AMR GP. The deal will enable the eponymous Formula 1 team, owned by Canadian Lawrence Stroll, to have the “exclusive right to use the iconic automotive company’s name, logo and branding in perpetuity”. Formerly Racing Point UK, [...]

  • Marketing win for Prem Rugby would be Andy Farrell at Saracens

    February 20, 2026

    Andy Farrell dropping Sam Prendergast for Ireland’s clash with England in the Six Nations this Saturday is a ballsy move. But the next time Farrell travels to Allianz Stadium, after this weekend, could be in a Prem Rugby final as a key cog in the Saracens machine. Because I am one of the growing number [...]

  • Why Hull KR and Brisbane Broncos turned down World Club Challenge payday in Qatar

    February 19, 2026

    This evening in Hull one of the city’s namesake Super League teams takes on NRL champions Brisbane Broncos in the resurrected World Club Challenge rugby league match. The – usually – annual match has been played just twice since 2020 due to Covid-19 in 2021 and 2022 but was waived last year after Australian side [...]

  • Nearly 100 per cent of sport organisations plan to increase AI use

    February 19, 2026

    Nearly 100 per cent of sports organisations plan to increase their use of AI in the next year, according to the 2026 Global SportsTech Report. The data comes as artificial intelligence’s presence across sport has increased monumentally over recent seasons. The study, undertaken by SportsPro and Sportradar using sports organisations across the industry, states that [...]

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