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      Why 2026 World Cup is when AI becomes the interface between fans and football 

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Sport Business

  • Scandal rocks Czech football on eve of Republic of Ireland World Cup play-off

    March 24, 2026

    Czech football has reportedly been rocked by the biggest match-fixing scandal in its history on the eve of the national team’s World Cup play-off with the Republic of Ireland. Following a three-year investigation involving Interpol, Europol and Uefa, dawn raids are said to have taken place this morning targeting almost 50 players, officials, clubs and [...]

  • Coe urged to stand for London Mayor in move that could hit Manchester United

    March 24, 2026

    Lord Coe has been urged to challenge Sadiq Khan in the race to be London Mayor in a move that could cast doubt on his ability to help Manchester United build their new stadium. Two-time Olympic champion and former Tory MP Coe is the current president of World Athletics, but is being urged to take [...]

  • Rugby resists modern marketing but Les Bleus have created a blueprint

    March 24, 2026

    The sport of rugby union can be confusing. I don’t mean the rules – although they are part of the problem – but more how a sport can both thrive and struggle to survive almost simultaneously. Nowhere has this been more evident than in the 2026 men’s Six Nations. It was a tournament many claim [...]

  • 2026 Community Shield moved from Wembley to Cardiff over concert clash

    March 23, 2026

    Next season’s Community Shield has been moved from Wembley to Cardiff’s Principality Stadium to accommodate a non-football event for the first time. The traditional curtain-raiser to the new campaign between the winners of the Premier League and the FA Cup has been scheduled to take place on Sunday 16 August – later than usual due [...]

  • Ligue 1+: French football league losing hundreds of millions to piracy

    March 23, 2026

    French football chiefs say they have lost hundreds of millions of euros to illegal streaming of Ligue 1 matches in the latest blow to the value of their media rights. Despite the competition being broadcast legally on Ligue 1+, the league’s own streaming platform, and pay TV network BeIn Sports, research found that 59 per [...]

  • Welsh Fire Hundred owner still in mix for $1.7bn Rajasthan Royals IPL team

    March 23, 2026

    The co-owner of The Hundred team Welsh Fire remains in the hunt for Indian Premier League franchise Rajasthan Royals despite a rejected $1.7bn bid, City AM understands. The Royals, who won the first season of the Indian Twenty20 competition in 2008, are one of two high-profile IPL teams currently up for sale. Royal Challengers Bengaluru, [...]

  • Bath Rugby debts topped £32m before Dyson investment as club makes £2.8m loss

    March 23, 2026

    Bath Rugby’s debts to its owner reached £32m in their triumphant Prem Rugby season before billionaire Sir James Dyson purchased 50 per cent of the club. The West Country club last week announced a deal that saw the hoover magnate take an equal stake in the club alongside long-time funder Bruce Craig. The deal reportedly [...]

  • Clubs like Chelsea won’t be able to hide from regulator scrutiny

    March 22, 2026

    English football is a global entertainment and cultural powerhouse, contributing more than £9bn annually to the UK economy. Matches are broadcast to hundreds of millions worldwide, with clubs operating not just as teams but as global brands.  But with that status comes increased scrutiny of how clubs are run. Under the new Independent Football Regulator [...]

  • Does Dyson’s Bath investment signal a new era for Prem Rugby?

    March 21, 2026

    If there was major surprise surrounding Red Bull’s entry into Prem Rugby last year, fewer heads would have been turned by news this week of Sir James Dyson’s investment in Bath. Probably because plenty had assumed he was paying for the upkeep of the club anyway. The deal – likely a debt-for-equity swap – by [...]

  • Aston Martin F1’s Stroll plays down questions over team principal Newey’s future

    March 20, 2026

    Aston Martin F1 team owner Lawrence Stroll has attempted to dampen speculation over Adrian Newey’s future following Jonathan Wheatley’s sudden exit from Audi. Wheatley’s departure from Audi was announced on Friday, following widespread reports that Aston Martin wanted to reunite him with their technical partner Adrian Newey. Design guru Newey, who worked with Wheatley for [...]

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