World Triathlon: London will host biggest event on revamped elite tour Sport Business World Triathlon will tap into Britain’s pedigree and elite triathletes like Alex Yee and Beth Potter to make London the home of the biggest event on the remodelled global circuit. From next year, the sport’s governing body is combining its programme with the private T100 Tour to form a new Triathlon World Tour comprising 50km [...]
Alex Yee: Why Britain’s fastest marathon runner is sticking with triathlon Sport Business Alex Yee insists he will keep following his heart and return to his first love, triathlon, despite the financial possibilities opened up by his breakthrough marathon performance last month. The two-time Olympic champion in swim-bike-run clocked 2:06:38 in Valencia in December, the second fastest 26.2-mile time by a Briton, behind only Sir Mo Farah. Yee [...]
Alex Yee fears Enhanced Games will be ‘dangerous’ for former GB teammates Sport Business Olympic triathlon champion Alex Yee fears the Enhanced Games will be dangerous to athletes who accept big-money offers to take part in the pro-doping multi-sport competition. Two of Yee’s former Team GB colleagues, springer Reece Prescod and swimmer Ben Proud, are among those set to compete in the first edition of the Enhanced Games later [...]
World Triathlon targets T100 Olympic event as soon as Brisbane 2032 December 22, 2025 World Triathlon president Antonio Arimany on its alliance with the PTO, Olympic expansion ambitions and returning to London in 2026. After a few years of flux characterised by challenger leagues and competitions sprouting up at a dizzying pace, it feels like consolidation is in the air in the sports industry. Golf awaits the consummation of [...]
Triathlon on the march: Why investors are piling into niche sport September 16, 2025 Anyone keeping a keen eye on the flow of private money into sports can’t fail to have noticed that, in among the multi-billion-pound football club acquisitions, white-ball cricket investments and putative new rugby competitions, triathlon has become a hot ticket. Ironman, the sport’s biggest brand, last week trumpeted what it believes is the single most [...]
Blenheim Palace Triathlon bought by Brownlee-backed Supertri September 15, 2025 Supertri, the triathlon brand that’s home to Team GB stars Jonny Brownlee and Alex Yee, has acquired the Blenheim Palace Triathlon. The Blenheim Palace Triathlon is the UK’s biggest swim-bike-run race, featuring around 7,000 competitors, and takes place on a Unesco World Heritage Site. It means that Supertri now owns two of the world’s five [...]
Ironman inks record-breaking partnership with Experience Oman September 12, 2025 Triathlon brand Ironman has agreed what it believes to be the biggest commercial in the sport’s history with the tourist board of Oman. The five-year deal is understood to be worth more than $40m (£30m) and will see Experience Oman embark on a multi-faceted partnership with the race organiser. It will see Muscat host the [...]
City AM Triathlon Team Challenge at T100 London hailed as great success August 13, 2025 A successful London T100 Triathlon weekend saw Maurten UK come home first in the City AM Triathlon Team Challenge. The London-based subsidiary of Swedish sports nutrition company Maurten AB came first out of 26 City AM Triathlon Team Challenge teams in a time of one hour, 12 minutes and 47 seconds. The likes of Steph [...]
Peaty stars for Team Gordon Ramsay at London T100 Triathlon August 11, 2025 British Olympic swimmer Adam Peaty starred for future father-in-law Gordon Ramsay’s team at the London T100 Triathlon. The three-time gold medal winner finished his Olympic distance triathlon in a time of 2:34:37, nearly 10 minutes quicker than the next best Team Ramsay competitor. The Michelin star chef did not compete on doctor’s advice. “That was [...]
Kate Waugh eyes home success at London T100 Triathlon August 8, 2025 Kate Waugh is the great-granddaughter of an All Black and daughter of a record-breaking hurdler, so perhaps it should be no surprise that she is blazing her own trail in triathlon. The 26-year-old from Gateshead is a former world champion at age-group level and now challenging for the senior equivalent on the T100 Triathlon World [...]