Cadillac to leverage US identity to grow F1 sponsorship portfolio March 3, 2026 Formula 1 newcomers Cadillac are harnessing their status as the only “truly” American team to power their sponsorship strategy ahead of the season opener this weekend. Cadillac will be the 11th team on the grid after General Motors and Chelsea co-owner Mark Walter’s TWG paid a reported $450m anti-prize money dilution fee to expand the [...]
Hundred cricket stake sales help Glamorgan clear debts March 2, 2026 Glamorgan’s sale of a stake in The Hundred franchise Welsh Fire has wiped the county cricket club’s debts, despite making a loss last year. The England and Wales Cricket Board sold eight minority stakes in eight Hundred franchises, handing the majority stakes to host counties. Glamorgan’s divestment saw them enter into a 50-50 partnership with [...]
Winter Olympics success creates flurry of interest for Snowsport England March 2, 2026 Snowsport England has reported a flurry of interest in skiing and snowboarding following Team GB’s first ever medals in both at the recent Winter Olympics. Some ski centres have had to hire more instructors to cope with rising demand credited to the success of snowboarders Charlotte Bankes and Huw Nightingale, and skier Zoe Atkin at [...]
Exclusive: RFU in talks over back of shirt and short sponsor deals March 2, 2026 The question that hangs over rugby union always seems to be a financial one: how can a sport with successful World Cups, a strong women’s game and a generally affluent audience struggle so much to commercialise itself effectively? That doesn’t seem to be an issue for England and its governing body, the Rugby Football Union. [...]
Formula 1: Middle East conflict hits teams’ Australian Grand Prix plans March 2, 2026 The start of the new Formula 1 season has been disrupted by the conflict in the Middle East, with hundreds of team personnel facing a rush to reach this week’s Australian Grand Prix. Strikes and retaliatory attacks involving the US, Israel and Iran have grounded commercial flights across the region, forcing F1 teams to make [...]
Why Nike’s split with Raducanu is a conscious uncoupling March 1, 2026 When Emma Raducanu was unveiled as a new ambassador for Uniqlo in a deal reportedly worth £2.6m per year, much of the coverage framed it as another star walking away from Nike. That interpretation feels too simple. Nike does not tend to lose athletes by accident. When a relationship ends, it is usually deliberate. Rather [...]
UK Sport: We invest £32m in winter sports because Britain cares deeply February 28, 2026 Milan Cortina and the British public’s appetite for melon grabs and curling showed why UK Sport invested £32.5m in winter sports in this Olympic cycle, says CEO Sally Munday. Watching years of dedication come together in a single run at Milan Cortina earlier this month was extraordinary. Matt Weston’s performance en route to Team GB’s [...]
Automatic promotion and relegation from Prem Rugby scrapped February 27, 2026 Automatic promotion and relegation from Prem Rugby has been scrapped after a crunch RFU Council vote on Friday. Yo-yoing between English rugby’s top flight Prem Rugby and the second tier Champ Rugby will be halted, with expansion teams admitted into the highest form of domestic rugby in England on a case-by-case basis. In what many [...]
Taylor Swift and Champions League take Liverpool revenue past £700m February 27, 2026 Winning the Premier League, returning to European football’s top table and hosting concerts by Taylor Swift helped Liverpool FC earn revenue of more than £700m for the first time last season. Liverpool made a profit after tax of £8m on revenue of £703m in 2024-25 as their men’s team became English champions for the 20th [...]
Rugby communities ‘staring down the barrel’, says MP February 27, 2026 Rugby communities are “staring down the barrel of losing their professional side”, according to one MP slamming the Welsh Rugby Union. The governing body of Welsh rugby is under immense pressure to relieve its chief executive – Abi Tierney – and chairman – Richard Collier-Keywood – from their positions and to commit to the future [...]