Shakespeare: BA staff ad gives brand a reputation takeoff May 19, 2021 Amidst the collapse of international travel, British Airways (BA) has seen plummeting profits – and been forced to lay off thousands of staff. With restrictions easing, the airline has paid tribute to its employees: airing a new TV ad in honour of its global team as they take to the skies in greater numbers. Data [...]
Shakespeare: Wrigley offers some much-needed optimism May 13, 2021 The end of the COVID-19 lockdown is in sight, and brands are taking advantage of the shift in the public’s mood in their marketing. ITV are going as far as to predict a summertime advertising boom – powered by the return of Love Island and the European Championships. While restrictions are set to end in [...]
Shakespeare: John Lewis takes a hit from “cash for curtains” row May 5, 2021 John Lewis has been in the news in the past fortnight as it got dragged into the controversy about the refurbishment of Boris Johnson’s Downing Street flat. The renovations to the Prime Minister’s living quarters were allegedly ordered to replace what Tatler described as the “John Lewis furniture nightmare” left by his predecessor. Data from [...]
Shakespeare: Primark at the heart of the reopening fun April 28, 2021 The easing of lockdown restrictions on April 12 allowed non-essential retail stores to reopen nationwide – and data from YouGov BrandIndex UK suggests that Primark has been a particular beneficiary. The budget fashion chain recently returned £121m to the Treasury, following record sales in the week after the lockdown restrictions were relaxed. In the days [...]
Shakespeare: Tesco reaps the benefits of tech giveaways April 21, 2021 Tesco and Tesco Mobile earned positive headlines in recent weeks following the announcement that they were swapping out apples for Apple iPhones, Galaxy chocolate for Samsung Galaxy phones, and substituting other grocery items with high-end technology. The supermarket’s recent media campaigns have also encouraged Britons to stop buying alcohol from their stores in favour of [...]
Has Disney+ found the winning streaming formula? April 14, 2021 It’s now been a year since Disney+ arrived in the UK with a library of content that takes in everything from the Star Wars franchise to the entire back catalogue of its near-century-old animated studios. 2021 has seen the launch of the platform’s first live-action Marvel shows, as well as Star – a content hub [...]
Shakespeare: Spoons set to enjoy post-lockdown rush April 7, 2021 Tim Martin, the founder and chairman of the pub chain JD Wetherspoon, has outlined the company’s plans to invest £145 million in expanding and upgrading its pub estate. Over the next 12 to 18 months the 75 planned projects would establish 18 new pubs, upgrade and extend 57 of its existing pubs, and create 2,000 [...]
‘Worldwide Hide’ Cadbury advert finds its audience March 31, 2021 Ahead of the Easter weekend, the confectionary brand Cadbury has significantly boosted its Ad Awareness among parents with children at home and the general population alike. As the Easter Bank Holiday looms, many parents will be wondering how best to keep their young ones entertained – and with some Covid-19 restrictions still in place, what [...]
Shakespeare: Will abnormal Deliveroo success carry into the new normal? March 24, 2021 Deliveroo became a staple of the quick service food delivery industry after the company began operating in the UK in 2013, swiftly became a household name. According to YouGov Profiles data, 84% of Britons are aware of the brand and 10 per cent have ordered from the app in the past three months. Since the [...]
Shakespeare: So far, consumers remain on John Lewis’ side March 17, 2021 Retailer John Lewis has announced hundreds of jobs are at risk as the brand considers the permanent closure of more department stores following the “economic earthquake” of the Covid-19 pandemic. Staff were already told earlier this year that there would be no annual bonus this year. The chairwoman of the John Lewis Partnership, Dame Sharon [...]
