Waterstones still able to book a place in nation’s hearts - Brand Index

Once a regular fixture on the high street, growing compet­ition from online ret­ail­ers, sup­er­markets and the rise of e-books is

October 14, 2014

Sainsbury’s #50pChallenge is a poster boy for its decline - Brand Index

THESE are not happy times for Sainsbury’s. It became the brunt of many a joke when a poster meant for

October 7, 2014

Optimism in London ...steady as we go or has it stalled? - Brand Index

IN his speech to the Conservative conference in Birmingham this week, George Osborne stated: “Britain is the fast­est-growing, most job-creating,

October 1, 2014

Walkers ranch raccoon crisps add flavour to campaign - Brand Index

Crisps are not a product known for their constant innovation. In fact, recent YouGov polling shows there is genuine resistance

September 23, 2014

Ice bucket challenge heated up Macmillan Cancer Support’s campaign - Brand Index

With the hype over the ice bucket challenge seemingly cooling, we can analyse how successful the campaign has been in

September 16, 2014

Network Rail’s public image in danger of running off track - Brand Index

NEWS that Network Rail will be answerable to parliament – having its status changed so that it counts as part

September 9, 2014

Property market fears have failed to dent confidence - Brand Index

A decline in homeowners’ opti­m­ism about the property mar­ket has led to a fall in our monthly You­Gov / Cebr

September 2, 2014

HMV bounds back and finds its voice on the high street - Brand Index

Are we witnessing a comeback from traditional high street retailer HMV? Recent figures suggest so, with announce­ments highlighting stronger sales

August 26, 2014

The game that matters… BT Sport reaches for the Sky - Brand Index

Following on from my column last week covering the home broad­band market, I analyse another area in which BT has

August 19, 2014

BT’s student ad series shows broadband rivals Virgin and EE how to switch on - Brand Index

The battle to dominate the home broadband market continues unabated, with the main in­d­ustry players going to ever in­creasing lengths

August 12, 2014