By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Horner in talks with MSP Sports Capital over £450m Alpine F1 stake

February 9, 2026

Former Red Bull Racing team principal Christian Horner could return to the Formula 1 grid as a team owner at Alpine. A 24 per cent stake in the French team owned by Otro Capital has been at the heart of a number of sale discussions over recent months, with Horner involved in those. But the [...]
Private equity made to wait for Super Bowl win as Seahawks triumph

February 9, 2026

Private equity was forced to wait for its first NFL Super Bowl win after the Seattle Seahawks beat the Sixth Street-backed New England Patriots on Sunday. The fund, based out of Super Bowl host city San Francisco, acquired a minority stake in the Patriots last November after the NFL opened up its league to a [...]
Great Britain bid to bag $2m at Davis Cup continues

February 5, 2026

Great Britain’s bid to bag $2m by winning the Davis Cup continues today with their top tier match against Norway. The men’s tennis team was forced to beat Poland in September to retain their spot in the top level of the competition, and now begin on a run that could land them millions later this [...]
Exclusive: Welsh Rugby Union risks £4m hit as 55,000 Six Nations tickets unsold

February 5, 2026

The embattled Welsh Rugby Union is facing a £4m hit from this year’s Six Nations, with more than 55,000 tickets still unsold for their three home fixtures. The financially troubled nation stands to lose out on around £3.8m in ticket revenue over the next two months, with more than 18,000 seats still free for their [...]
ITV in-game Six Nations ads will keep sport free-to-air, experts say

February 4, 2026

ITV’s introduction of advertising during matches at the Six Nations is a sign of things to come but will keep more sport on free-to-air television, say experts. Starting tomorrow, the broadcaster will show split-screen adverts during pauses in play at this year’s competition, such as when scrums are being reset. It has led to concerns [...]
Broncos owner Lockyer: Being on BBC means we’re a club of topic

February 4, 2026

The rebirth of London Broncos will take its next step this weekend when their match against Super League club Bradford Bulls is shown on the BBC. The Challenge Cup is seen as a target for the only major rugby league club south of Warrington, who last year were purchased by NRL rugby league legend Darren [...]
Exclusive: PSG in talks with Netflix show Emily in Paris over appearance

February 4, 2026

Paris Saint-Germain are in discussions with the makers of hit Netflix show Emily in Paris about a potential collaboration in the future, City AM can reveal. The talks could see the Champions League holders and Club World Cup finalists feature in a future episode of the series, which follows the adventures of an American marketing [...]
Guardiola calls out Premier League clubs for not winning trophies

February 3, 2026

Manchester City manager Pep Guardiola has called out big Premier League clubs for not winning trophies despite spending more over the last five years. After the January transfer window closed on Monday – which saw the 20 Premier League clubs spend around £400m – City’s net spend over the past five years sat at £396m [...]
Exclusive: Olympian Matt Richards launches sports-tech platform Sponza

February 3, 2026

Double Olympic champion swimmer Matt Richards has launched a new business that will help thousands of athletes find commercial backers. Sponza, Richards told City AM, has raised a six-figure sum at a seven-figure valuation ahead of its launch this week. The sports tech platform will allow athletes to connect with brands, with the aim of [...]
GB Snowsport chief: City execs should sponsor Winter Olympics athletes, and go skiing with them

February 2, 2026

“If you know our British world champions, put up your hands,” GB Snowsport chief executive Vicky Gosling said at the organisation’s annual corporate bash last year. No one raised their hands. “And it’s really sad,” she tells City AM, “because [despite] no snow and mountain ranges, we have unbelievable talent.” Team GB head to the [...]

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By: Matt Hardy

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