By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Fans negative towards Samsung and Virgin Atlantic Six Nations in-game adverts

February 16, 2026

The majority of Six Nations fans have reacted negatively to in-game adverts during the rugby tournament. UK broadcaster ITV’s coverage has been broken up with adverts during scrum resets across the opening two weekends of the tournament, which involves England, Wales, Scotland, Ireland, France and Italy. Samsung and Virgin Atlantic both saw an increase in [...]
Former Six Nations stadium to become 50,000-seat football arena

February 13, 2026

A former Six Nations stadium is set to be transformed into a new £380m, 50,000 arena for top flight football. The Stadio Flaminio in Italian capital Rome will be transformed from its current derelict state into a new state-of-the-art arena for Lazio The arena was opened for use during the 1960 Summer Olympics before it [...]
Boozing Six Nations fans to contribute £60m to British pub sector

February 13, 2026

Brits boozing during the Guinness Six Nations could boost the British beer and pub sector by £60m. An estimated 12m pints will be sunk during the five-round tournament, which began last weekend, according to the British Beer and Pub Association. The annual rugby union tournament consisting of England, Wales, Scotland, Ireland, France and Italy takes [...]
Welsh Rugby Union faces £1m hit due to unsold Six Nations tickets versus France

February 13, 2026

The Welsh Rugby Union could lose £1m this weekend due to empty seats at Sunday’s Six Nations tie between Wales and France. As of Friday morning there were over 15,000 seats available for the team’s first home fixture of this year’s championship. A mix of fan fury at the state of the Welsh Rugby Union, [...]
Six Nations: What is the Calcutta Cup and how many trophies can teams win?

February 13, 2026

The Six Nations is more than just a competition, it’s a series of rivalries between a number of rugby-playing nations. This weekend sees the Calcutta Cup up for grabs. There are a total of 10 gongs to be won and Scotland go into each tournament with hopes of securing seven of them – which is [...]
Revolut ventures into Premier League with Manchester City deal

February 13, 2026

Fintech giant Revolut has ventured into the Premier League, signing a deal with Manchester City. The deal builds on an existing partnership with Manchester City Women, and will see Revolut’s logo appear below shirt numbers on the back of Pep Guardiola’s team’s shirts for the club’s cup competitions, starting at this year’s Carabao Cup final [...]
PM Starmer asked to back £500m Alexandra Palace darts injection

February 11, 2026

Prime Minister Keir Starmer has been called upon to contribute to a £500m, one-off private-public cash injection to keep darts at Alexandra Palace. The north London venue first hosted the World Darts Championship in 2007 but a move away from the venue has been touted by tournament organisers Matchroom, with the sport exploding in popularity [...]
CVC’s Global Sport Group to announce deal with Gordon Brown-linked Pimco

February 11, 2026

CVC Capital Partners’ new sporting arm Global Sport Group is set to announce a deal with Gordon Brown-associated asset management group Pimco. The deal will see the firm which manages around $2 trillion in assets heavily involved in debt financing, according to Sky News’ Mark Kleinman. The senior debt financing is set to be worth [...]
Exclusive: Prem Rugby kicks plan to hike stadiums to 15,000 into touch

February 11, 2026

Prem Rugby has torpedoed proposals for a top-flight shake-up that would have seen champions Bath Rugby’s stadium deemed too small for the top flight, City AM can reveal. A study, run by Deloitte, looking at how Prem Rugby can raise the minimum standards of entry to the English top flight raised the prospect of increasing [...]
Dupont image rights row puts Toulouse in rugby spotlight again

February 10, 2026

French rugby giants Toulouse are facing the threat of a second salary cap-related sanction after a media investigation into star player Antoine Dupont’s image rights payments. The so-called Le Petit General has been an integral part of France and Toulouse teams in recent years but is now at the centre of a storm, alongside Stade [...]

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By: Matt Hardy

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