By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Formula 1 financial world on brink of change, says motorsport boss

November 17, 2025

Toto Wolff’s minority stake sale in Mercedes could start a domino effect across Formula 1, according to the chief of motorsport’s global trade association. The Austrian is in talks to offload five per cent of Mercedes – which he co-owns equally with the car manufacturer and Ineos billionaire turned Manchester United investor Sir Jim Ratcliffe [...]
Zverev latest to enter luxury market with Loewe deal

November 14, 2025

Tennis player Alexander Zverev is the latest sports star to cross over with luxury, announcing a deal with German AV brand Loewe. Zverev, also German, is taking part in the ATP Finals this week in Turin and follows Kylian Mbappe in agreeing a global brand ambassador deal with Loewe, which is headquartered in Kronach. It [...]
Amex cites sponsorship strategy for Gen Z and Millennial credit card surge

November 14, 2025

The surge in Millennials and Gen Zers taking out American Express cards is “definitely” down to the financial services provider going big on sponsorship, it says. The New York-headquartered card issuer states that over 60 per cent of Amex’s new global consumer card acquisitions “represent Millennials and Gen Z”, something they attribute to their drive [...]
Wolff Mercedes stake sale will have impact on value of Formula 1

November 12, 2025

The valuation placed on Formula 1 team Mercedes after co-owner Toto Wolff’s interest in reducing his stake will have a welcome impact on the overall worth of the sport, experts have suggested. Wolff co-owns the outfit – officially titled Mercedes AMG Petronas F1 Team – equally with the eponymous German car manufacturer and Ineos billionaire [...]
Nandy hauled to Commons over Kogan’s regulator appointment process

November 12, 2025

Lisa Nandy was hauled in front of the House of Commons on Wednesday to answer questions surrounding the process which led to the appointment of David Kogan as chair of the Independent Football Regulator. The media rights expert was given the new-found role despite donating to both the DCMS secretary of state and the Prime [...]
Barcelona hint at a return to Camp Nou for Messi

November 12, 2025

Lionel Messi could be the star draw at the Camp Nou one last time with the former Barcelona player invited to return to Spain for a tribute match. The 37-year-old is currently the man of the moment at Major League Soccer club Inter Miami FC having left Europe in 2023 after 19 seasons on the [...]
Calls for Prem Rugby franchising grow as clubs register debts of £340m

November 12, 2025

The 10 Prem Rugby clubs registered combined debts of £340m in the 2023/24 season as calls for a radical franchising process grow louder. Despite encouraging signs of growth in commercial income, the clubs in England’s top flight made a combined loss of £34m, according to the Leonard Curtis Rugby Finance Report. It comes as City [...]
Exclusive: Volleyball World boss hails involvement in CVC’s Global Sport Group

November 12, 2025

The chief executive of Volleyball World has described his organisation’s integration into CVC Capital Partners’ Global Sport Group as an “immediate win”. The private equity giants who count the Six Nations, LaLiga, Prem Rugby, and Ligue 1 as part of their sporting portfolio have pooled their assets into one mega sport fund chaired by former [...]
Anniversary MCG Test between England and Australia could raise £10m

November 11, 2025

The anniversary cricket Test between Australia and England to mark 150 years of the MCG could rake in over £10m. The Ashes rivals will play each other to mark the sesquicentennial anniversary of the iconic 95,000-capacity Melbourne Cricket Ground in March 2027 after confirmation of the dates was released this week. And the one-off Test, [...]
Aviva sign deal worth £4.5m per season for major stadium

November 11, 2025

Insurance giant Aviva has extended its stadium sponsorship agreement for Dublin’s Aviva Stadium through until 2030 in a deal reportedly worth around £4.5m per season. The 51,000-capacity Lansdowne Road site has been sponsored by the London headquartered insurance firm since 2010 and the new deal – with the Irish rugby and football unions – is [...]

UK Finance warns tech giants to step up in Britain’s fraud fight

Why Formula 1 is a rare global sports asset

Always Remember: The Boy, The Mole and the Millennial Losers buying this drivel

By: Matt Hardy

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