By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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NFL: San Francisco 49ers keen on London Super Bowl

August 22, 2025

San Francisco 49ers bigwigs are warm to a London Super Bowl as the NFL mulls taking their showpiece match overseas. There has been a lot of talk surrounding whether the top American football league would ever see an overseas franchise, and whether the Super Bowl would ever leave the shores of the United States. But [...]
Premier League clubs break transfer record, spending £2.37bn

August 21, 2025

The 20 Premier League clubs have broken the record for the amount spent in a single transfer window, splashing £2.37bn. The transfer of striker Noah Okafor from AC Milan to Leeds United for £18m took the total outlay for the English top flight above the 2023 record of £2.36bn. It comes despite there being another [...]
Exclusive: Just third of Brits think women’s football good value

August 21, 2025

Only a third of Brits think women’s football is value for money, exclusive data shared with City AM reveals ahead of next month’s WSL return. The surprising statistic comes as the English top flight looks for an attendance bounce after the Lionesses won a second consecutive Euros title. Ipsos data shows that only 35 per [...]
Bank Holiday picks: Silverstone, Hundred and Rugby World Cup

August 20, 2025

In case you have forgotten it is Bank Holiday weekend across the coming days. With that, and the extra day off, in mind, City AM has compiled its top three things to do in the August sun. From right here in the Square Mile to further afield, we have you covered with our top three [...]
Gary Neville’s The Overlap and Mark Goldbridge win Bundesliga TV rights

August 20, 2025

British Premier League YouTube character Mark Goldbridge and Gary Neville’s The Overlap will broadcast Bundesliga matches after the German top flight confirmed its rights structure. The personality, whose real name is Brent Di Cesare, has specialised in Manchester United hot takes for a number of years, often going viral for reactions to capitulations at Old [...]
BGC: Reeves making a mockery of growth strategy with gambling tax

August 20, 2025

The Government would be “making a mockery of their growth strategy” if they introduce a mulled gambling tax, the chief of the Betting and Gaming Council has said. Grainne Hurst insists that plans by Chancellor Rachel Reeves and the Treasury that could hit bookies with tax rises and potentially drive punters away from popular sites [...]
Draper signs multi-year Vuori deal ahead of US Open

August 19, 2025

Sporting brand Vuori has captured its biggest talent to date, signing up British No1 tennis star Jack Draper ahead of the US Open. The self-proclaimed “performance and lifestyle brand known for its coastal California-inspired style”, which last year announced a $825m investment round led by General Atlantic and Stripes, will partner with Draper as part [...]
Premier League clubs pass £2bn in summer spending as record looms

August 19, 2025

Premier League clubs have passed £2bn in summer transfer spending as the English top flight closes in on an all-time window record. The continued trickle of transfer fees agreed by Premier League clubs has seen the total spend hit £2.3bn, just £50m short of the 2023 record of £2.36bn. Spending, unsurprisingly, has been fuelled by [...]
I bet on the Premier League using AI. Here’s how much I made

August 19, 2025

Last week City AM revealed that two thirds of Fantasy Premier League players would use AI to help pick their points-based teams throughout the season. And it got us thinking; how accurate could AI be in predicting the outcome of Premier League football matches? So in that spirit, hard earned cash was siphoned off this [...]
US Open Mixed Doubles Championship a smart revenue extractor

August 19, 2025

The US Open Mixed Doubles Championship gets underway today but it has been controversial. But does it strike a balance between being fresh and just a money maker? At some point later today it is likely that tennis fans will watch former grand slam winner Emma Raducanu face off against British No1 Jack Draper. This [...]

Private capital is reshaping sport’s financial future, and it’s structural

Joshua vs Paul: A defining moment in evolution of sport entertainment

Central London Alliance Launches Podcast to Debate London’s Opportunities and Obstacles for Growth

By: Matt Hardy

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