By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Nike returns to British and Irish Lions shirt for first time since 1993

January 15, 2026

Nike will produce the British and Irish Lions shirt for the first time in over 30 years after agreeing a partnership with the touring rugby side. The brand will be the official kit provider of the Lions, and will make the kit for the inaugural Lions Women’s Team tour to New Zealand in 2027. The [...]
Exclusive: Hundred investors in power struggle with counties

January 15, 2026

The honeymoon period for some Hundred franchises following their windfall from overseas investors appears to be over, with relationships between counties and the new co-owners at multiple teams described as “fractious”. Sources with knowledge of the power struggle told City AM that “culture clashes” between investors, mostly from India and the US, had led to [...]
London Broncos: Sunday fixture begins wild ride on journey to Super League

January 14, 2026

On Sunday at the home of AFC Wimbledon, a rebranded, refreshed and resurrected London Broncos will make their Championship rugby league debut under new ownership. After former owner David Hughes put the club up for sale in 2024, the Broncos were staring down the barrel of extinction, a fate visited on a number of sports [...]
Exclusive: Former Man United CEO’s firm partners with CVC volleyball league

January 14, 2026

Former Manchester United chief executive Richard Arnold’s sport commercial consultancy has entered into a partnership with the CVC Capital Partners-run Volleyball World, City AM can reveal. Red Tiger Marketing will today announce a deal with the league, owned by the private equity giant thrusted into the sporting world through Formula 1, which will “drive the [...]
Exclusive: London Broncos plan Challenge Cup game at Stoop

January 14, 2026

London Broncos plan to take a game to the Twickenham Stoop this year as part of their first season under Australian ownership. Brisbane Broncos NRL legend Darren Lockyer and a consortium of fellow countrymen acquired the Championship team, based at AFC Wimbledon’s Cherry Red Records Stadium, in 2025 with ambitions to see a London side [...]
Grok AI key to Sport England suspending X account

January 13, 2026

Sport England has suspended its activity on Elon Musk’s social media platform X, citing an environment that is “hostile to women and girls”. X, formerly known as Twitter, has been at the centre of a storm relating to its associated Grok AI and claims that it allows users to generate sexually explicit images, including of [...]
Exclusive: Brits don’t trust football and rugby team owners to run clubs properly

January 13, 2026

Less than a third of British adults trust football and rugby team owners to “run their clubs in a financially sustainable manner” amid intensifying scrutiny on those who buy sporting institutions. Exclusive Ipsos polling for City AM shows that just 32 per cent of adults trust the owner of their football or rugby club. It [...]
Crans-Montana the star in 2038 Switzerland Winter Olympics bid

January 12, 2026

Crans-Montana is set to feature in the 2038 Winter Olympics as part of a wider bid by Switzerland, which is in exclusive talks with the IOC. The Swiss resort has led recent news bulletins after a fire in a bar killed 40 people amid a litany of safety issues. But it could become the third [...]
Former F1 champion Nico Rosberg raises $100m for VC fund

January 12, 2026

Former Formula 1 world champion Nico Rosberg has raised $100m for his venture capital firm as the German expands his business portfolio. Lewis Hamilton’s ex-teammate saw Rosberg Ventures, for which he is founder, close its third round this month in a process he described as “oversubscribed with unprecedented demand”. It leaves the organisation with more [...]
Premier League stadiums: Inside football’s grandstand revolution

January 10, 2026

The Premier League is going through a revolution, and it is not in the form of playing formations. Stadiums – new and old – are second homes for fans, the community centre of their weekend. And England’s top flight is ever-changing. Three teams may get promoted each year and three may get relegated, but the [...]

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By: Matt Hardy

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