Lionesses’ Euro triumph draws UK’s biggest TV audience of year July 28, 2025 The Lionesses’ historic victory in the Women’s Euros final on Sunday night pulled in more than 16m viewers, making it the UK’s most watched television moment of 2025. A peak live audience of 12.2m viewers watched England beat world champions Spain on penalties across BBC One and iPlayer. Viewership of the final in Basel, Switzerland [...]
Lionesses to celebrate Women’s Euros triumph with open-top bus parade July 28, 2025 The Lionesses will celebrate their Women’s Euros triumph with an open-top bus parade through central London on Tuesday. England defeated Spain on penalties in a dramatic final on Sunday in which Chloe Kelly netted the decisive kick after the Lionesses once again came from behind to force extra time. The Lionesses flew home from Switzerland [...]
How 2025 Women’s Euros has already broken record after record July 27, 2025 The 2025 Women’s Euros concludes on Sunday, when the Lionesses will aim to their title against Spain, their nemeses from the last World Cup final. But before a ball has been kicked in Basel, the tournament has already been a record-breaker by just about every key metric. Here, City AM digs into those numbers. Ticket [...]
Arsenal, Chelsea and Liverpool to lift ban on drinking alcohol in stands July 24, 2025 Football fans will be able to drink alcohol in the stands during Women’s Super League games at Arsenal, Chelsea, Liverpool, Manchester City and Manchester United next season. They are among 14 clubs from the top two divisions of English women’s football who have signed up to the second phase of a trial, following a successful [...]
Lionesses fever sends shirt sales skywards ahead of Women’s Euro final July 24, 2025 The Lionesses’ run to the Women’s Euros final has triggered a scramble for shirts and other merchandise, with sales far higher than even during the team’s 2023 World Cup run. Global retailer Fanatics, which operates England’s official stores, said that sales of Lionesses products were up 41 per cent on the same stage at the [...]
Lionesses’ semi-final drama breaks ITV viewing figures record July 23, 2025 The Lionesses’ dramatic semi-final win over Italy in the 2025 Women’s Euros drew a peak audience of 10.2m, according to TV broadcasting data. The game which saw England take on Le Azzurre averaged 8m viewers, delivering ITV’s highest average audience of 2025. The peak audience figure of 10.2m was achieved in the final minutes of [...]
Olivia Smith: First £1m transfer shows good and bad of women’s football July 13, 2025 As a snapshot of the state of women’s club football, Arsenal’s world record £1m signing of Canadian forward Olivia Smith from Liverpool works pretty well. The first ever million-pound transfer in the women’s game underlines the rapid financial evolution it has undergone since the turn of the decade, as investment has poured in from clubs, [...]
Women’s Euro 2025: WSL and Barcelona lead way for player provision July 4, 2025 The Women’s Super League’s status as the leading domestic competition has been underlined by a squad analysis of all players at the current Women’s Euro 2025. While some European clubs are arguably bigger in terms of historical success and star power, as a whole the English top flight has by far the biggest array of [...]
London City Lionesses score Nike kit deal following promotion to WSL July 1, 2025 London City Lionesses have secured a high-profile kit deal with Nike following their promotion to the Women’s Super League (WSL) for the first time. The trailblazing club – owned by American Michele Kang – are the only side in the WSL to be fully independent, with no ties to a men’s professional team in the [...]
Cannes Lions: Athletes, algorithms and the ascent of women’s sport June 27, 2025 At this year’s Cannes Lions International Festival of Creativity, sport didn’t just show up – it dominated. From athletes turned media moguls to billion-pound plays on women’s leagues, the message was clear: sport is now a strategic asset for marketers hungry for cultural relevance, real life interactions and experiences, and commercial return. The Sport Beach [...]