Lionesses fever sends shirt sales skywards ahead of Women’s Euro final July 24, 2025 The Lionesses’ run to the Women’s Euros final has triggered a scramble for shirts and other merchandise, with sales far higher than even during the team’s 2023 World Cup run. Global retailer Fanatics, which operates England’s official stores, said that sales of Lionesses products were up 41 per cent on the same stage at the [...]
Lionesses’ semi-final drama breaks ITV viewing figures record July 23, 2025 The Lionesses’ dramatic semi-final win over Italy in the 2025 Women’s Euros drew a peak audience of 10.2m, according to TV broadcasting data. The game which saw England take on Le Azzurre averaged 8m viewers, delivering ITV’s highest average audience of 2025. The peak audience figure of 10.2m was achieved in the final minutes of [...]
Olivia Smith: First £1m transfer shows good and bad of women’s football July 13, 2025 As a snapshot of the state of women’s club football, Arsenal’s world record £1m signing of Canadian forward Olivia Smith from Liverpool works pretty well. The first ever million-pound transfer in the women’s game underlines the rapid financial evolution it has undergone since the turn of the decade, as investment has poured in from clubs, [...]
Women’s Euro 2025: WSL and Barcelona lead way for player provision July 4, 2025 The Women’s Super League’s status as the leading domestic competition has been underlined by a squad analysis of all players at the current Women’s Euro 2025. While some European clubs are arguably bigger in terms of historical success and star power, as a whole the English top flight has by far the biggest array of [...]
London City Lionesses score Nike kit deal following promotion to WSL July 1, 2025 London City Lionesses have secured a high-profile kit deal with Nike following their promotion to the Women’s Super League (WSL) for the first time. The trailblazing club – owned by American Michele Kang – are the only side in the WSL to be fully independent, with no ties to a men’s professional team in the [...]
Cannes Lions: Athletes, algorithms and the ascent of women’s sport June 27, 2025 At this year’s Cannes Lions International Festival of Creativity, sport didn’t just show up – it dominated. From athletes turned media moguls to billion-pound plays on women’s leagues, the message was clear: sport is now a strategic asset for marketers hungry for cultural relevance, real life interactions and experiences, and commercial return. The Sport Beach [...]
Dolder Grand: Inside the Lionesses’ luxurious hotel for Women’s Euro 2025 June 24, 2025 If the Lionesses needed any extra motivation to defend their title at next month’s Women’s Euros to the bitter end then the thought of leaving their hotel for the tournament might just be it. Perched on top of a hill overlooking Zurich, the Dolder Grand is the very definition of luxury, boasting suites with views [...]
Juan Mata joins Mercury 13 women’s football investment group June 18, 2025 World Cup-winning former Spain, Manchester United and Chelsea star Juan Mata has become a key investor in women’s football investment group Mercury 13. The female-led group, which owns FC Como Women, has previously pledged to spend $100m on buying stakes in teams in each of the major leagues in Europe. Mata, now with Western Sydney [...]
Women’s football to reach 800m fans by 2030 June 17, 2025 Women’s football is set to have a fanbase of 800m fans by the end of the decade, according to new research. A Nielsen Sports and PepsiCo report claims the global women’s fanbase is projected to grow by 38 per cent, from 500m fans to over 800m fans by 2030. The move would push women’s football [...]
WSL to expand to 14 teams from 2026-27 season June 16, 2025 The Women’s Super League will expand to 14 teams from the 2026-27 season, it was announced on Monday. The top flight of English women’s football will grow in size after the coming season, with two teams promoted from the second division into the Women’s Super League and the third-place team facing the WSL’s bottom side [...]