UK ready to mirror US with female athletes becoming investors January 17, 2026 For three consecutive years, not a single female athlete has appeared among the world’s 100 highest-paid athletes. The bar keeps rising. In 2025, the threshold jumped to $53.6m, up 19 per cent year on year. Coco Gauff, the highest-earning female athlete in the world, made $34.4m and still fell nearly $20m short. Meanwhile the global [...]
London City Lionesses score deal as Mastercard doubles down on Kang December 5, 2025 Mastercard has expanded its partnership with Michele Kang’s stable of women’s football clubs by becoming a sponsor of London City Lionesses. The company has become official payments partner as part of a wider deal with the club that will see it offer cardholders and supporters “Priceless” matchday experiences, including meeting players and mascot opportunities. Mastercard [...]
‘Next-level unprofessional’ cup draw adds to club concerns over WSL November 26, 2025 Women’s Super League chiefs are facing widespread discontent over their handling of the professional game following a shambolic League Cup draw live-streamed on TikTok. It is understood that at least four clubs were unhappy with the draw, which was performed by influencer GK Barry and described to City AM by one witness as “next-level unprofessional”. [...]
Earps fiasco at least sparks much needed debate on culture of women’s sport November 6, 2025 Mary Earps has hit the headlines this week, and provoked a conversation about culture in women’s football “Things have escalated really quickly today, women pitted against each other. It’s gut-wrenching to be portrayed as someone you’re not. I know that the negative is what gets clicks, but it’s sad that’s the only thing being discussed.” [...]
Apple kits out WSL teams with latest MacBooks, iPads and iPhones October 16, 2025 Apple is giving Women’s Super League clubs a range of its latest MacBooks, iPads and iPhones worth thousands of pounds as part of a new partnership with the competition. Coaches and other performance staff will be able to use the MacBook Pros and iPads to perform and share video analysis of matches and training sessions. [...]
Reddit’s Alexis Ohanian says Chelsea Women could be worth $1bn September 12, 2025 Reddit co-founder and Chelsea Women investor Alexis Ohanian has said interest from the United States could turn the London club into a billion-dollar business. Ohanian, who is married to tennis legend Serena Williams, purchased a stake in Chelsea Women in May, believed to be around 10 per cent at a £20m valuation. The investment valued [...]
London City Lionesses spend world record £1.4m on Grace Geyoro September 5, 2025 London City Lionesses have made a huge statement of intent on the eve of their Women’s Super League debut by signing France star Grace Geyoro for a new world record fee of £1.43m. The Bromley-based club, who are bankrolled by billionaire women’s football investor Michele Kang, have overhauled their squad with 17 new signings since [...]
How Michele Kang put WSL newcomers London City Lionesses on fast track September 4, 2025 If anyone needed any reminder, one incident this summer illustrated the depth of owner Michele Kang’s dedication to turning London City Lionesses from Women’s Super League anomalies into a European force. It was while the club were in the Netherlands last month for a pre-season training camp, during which they played local side FC Twente [...]
Exclusive: Just third of Brits think women’s football good value August 21, 2025 Only a third of Brits think women’s football is value for money, exclusive data shared with City AM reveals ahead of next month’s WSL return. The surprising statistic comes as the English top flight looks for an attendance bounce after the Lionesses won a second consecutive Euros title. Ipsos data shows that only 35 per [...]
Dynamic ticket pricing will not be used at Home Nations Euros in 2028 August 20, 2025 Uefa has opted against introducing the dynamic pricing model favoured by Fifa for selling tickets for the 2028 Euros in England, Scotland, Wales and the Republic of Ireland. The European governing body’s decision has been welcomed by the four domestic FA’s, who are continuing to consult with Uefa over Euros tickets and want to offer [...]