Emirates extends FA Cup sponsorship despite controversial changes August 1, 2024 The Football Association has renewed its sponsorship deal with Emirates for the FA Cup for another four years. The arrangement, which began in 2015 and is reported to be worth £10m per season, will now run through until at least 2028. It comes as the FA Cup is set to undergo controversial changes this season, [...]
Ed Warner: Is the ‘Wrexham Effect’ actually hurting lower league finances? August 1, 2024 One week until the football league kicks off and Wrexham AFC will hog the League One spotlight.
Ahead of the Game: Six Nations facing compensation fight over £800m deal snub July 31, 2024 In his first weekly sports news column, Matt Hughes reports on the row between the Six Nations and southern hemisphere chiefs over the Nations Championship, the value of Team GB’s new deal with Adidas, Everton’s tensions with the Premier League, and England cricket chiefs’s latest hire. The Six Nations are facing potential demands for tens [...]
Let the Games begin! There’s a rush of excitement for Team GB at Paris 2024 July 25, 2024 The bookies appear to have keyed their odds off the Gracenote forecasts, with a few tweaks. The over/under odds on France golds is currently struck at 24.5; Team GB are at 16.5.
Paris 2024 adverts: The best and worst Olympics commercials July 24, 2024 As the sports advertising world attempts to catch its breath after the highs and lows of the Euros, the Olympics and Paralympics have other ideas, with Paris 2024 welcoming the world’s best athletes and the world’s biggest brands for a month of sporting excellence. Whilst every brand and his dog tried to tap into authentic [...]
Premier League games in America? No, says top flight club owner July 22, 2024 The Premier League previously considered the controversial “39th game” plan, which would have seen an extra round of matches added to the season and played in different locations around the world.
Harry Coe’s fast-growing sport sponsorship start-up raises £1m in seed funding July 18, 2024 The London-based start-up uses proprietary software to guide brands and agencies towards the right partnership deals.
Paris 2024: France, elections, Olympics and a hostile mood July 18, 2024 When the International Olympic Committee awarded the 2024 Summer Olympic Games to Paris in 2017 there was a huge sense of anticipation and pride across France. Fast forward to today and the mood appears to be very different. In the lead up to major sporting events there is always a degree of trepidation around operational [...]
Manchester City are no longer top of football’s brand value league table July 17, 2024 Real Madrid top the latest Brand Finance Football 50, which ranks the top teams in the world by the value and strength of their brands.
How can brands maximise opportunities around the Olympic Games? July 13, 2024 The summer of sports is well underway with the Olympic Games around the corner, and brands have more unique opportunities than ever to engage with consumers. But how can they get it right and maximise these opportunities? When talking with Snapchat’s senior manager for international sports partnerships, Kahlen Macaulay, we uncovered three key principles: authenticity, [...]