Let the Games begin! There’s a rush of excitement for Team GB at Paris 2024 July 25, 2024 The bookies appear to have keyed their odds off the Gracenote forecasts, with a few tweaks. The over/under odds on France golds is currently struck at 24.5; Team GB are at 16.5.
Paris 2024 adverts: The best and worst Olympics commercials July 24, 2024 As the sports advertising world attempts to catch its breath after the highs and lows of the Euros, the Olympics and Paralympics have other ideas, with Paris 2024 welcoming the world’s best athletes and the world’s biggest brands for a month of sporting excellence. Whilst every brand and his dog tried to tap into authentic [...]
Premier League games in America? No, says top flight club owner July 22, 2024 The Premier League previously considered the controversial “39th game” plan, which would have seen an extra round of matches added to the season and played in different locations around the world.
Harry Coe’s fast-growing sport sponsorship start-up raises £1m in seed funding July 18, 2024 The London-based start-up uses proprietary software to guide brands and agencies towards the right partnership deals.
Paris 2024: France, elections, Olympics and a hostile mood July 18, 2024 When the International Olympic Committee awarded the 2024 Summer Olympic Games to Paris in 2017 there was a huge sense of anticipation and pride across France. Fast forward to today and the mood appears to be very different. In the lead up to major sporting events there is always a degree of trepidation around operational [...]
Manchester City are no longer top of football’s brand value league table July 17, 2024 Real Madrid top the latest Brand Finance Football 50, which ranks the top teams in the world by the value and strength of their brands.
How can brands maximise opportunities around the Olympic Games? July 13, 2024 The summer of sports is well underway with the Olympic Games around the corner, and brands have more unique opportunities than ever to engage with consumers. But how can they get it right and maximise these opportunities? When talking with Snapchat’s senior manager for international sports partnerships, Kahlen Macaulay, we uncovered three key principles: authenticity, [...]
Rugby league to swap Leigh for Las Vegas as part of four-game showcase July 9, 2024 England’s women are also set to play Australia in the US city the same day.
Is England v Switzerland on BBC or ITV? How is it decided? Is the ITV curse real? July 6, 2024 The two main UK broadcasters split England games between them.
Ed Warner: Ronaldo, Federer, Bolt, Biles – what makes a sporting icon? July 4, 2024 Our columnists also takes on Air France, Seb Coe and England's PR team.