How can brands maximise opportunities around the Olympic Games? July 13, 2024 The summer of sports is well underway with the Olympic Games around the corner, and brands have more unique opportunities than ever to engage with consumers. But how can they get it right and maximise these opportunities? When talking with Snapchat’s senior manager for international sports partnerships, Kahlen Macaulay, we uncovered three key principles: authenticity, [...]
How many medals can Team GB win at the Olympics? UK Sport has its say July 8, 2024 UK Sport has set itself modest medal targets for Paris 2024 as they aim to match their performance from Tokyo 2020. The sporting body, which helps fund Olympic success for Team GB athletes, has confirmed medal ranges of 50 to 70 for the Olympic Games and 100 to 140 for the Paralympics. The Olympic figure [...]
Mahuchikh: I have signed Ukraine into track and field history books July 7, 2024 Athlete Laura Muir continued her Paris 2024 Olympic Games preparation by breaking the women’s 1,500m British record at the Diamond League in the French capital as Yaroslava Mahuchikh set a world record for Ukraine. The Scot came third behind Kenyan Faith Kipyegon – who broke the world record – and Australian Jessica Hull at the [...]
Ed Warner: Ronaldo, Federer, Bolt, Biles – what makes a sporting icon? July 4, 2024 Our columnists also takes on Air France, Seb Coe and England's PR team.
NBA return to London would be ‘wonderful’ says USA and Warriors coach July 3, 2024 Kerr's star-studded USA team will play at the O2 this month before heading to the Paris Olympics.
Phoebe Gill, 17, heads to Olympics with Hodgkinson in 800m June 30, 2024 Teenage sensation Phoebe Gill won the 800m final at the British Championships to qualify for the Paris Olympics this summer. The 17-year-old Brit broke the 45-year-old European Under-18 record in May and will now compete at the Olympics. She will join Jemma Reekie, who she beat in Manchester, in the French capital. Gill will be [...]
Mum’s the word as Dujardin bids to eclipse Kenny at Paris 2024 Olympics June 27, 2024 Dujardin travels to France already with six Olympic medals and three golds to her name.
Kerr-ching: First British athlete signs up for Johnson’s lucrative Grand Slam Track June 27, 2024 Kerr, world champion over 1500m, joins US hurdler Sydney McLaughlin in committing to the new competition.
Ed Warner: Why athletics still hits different at the Olympics June 27, 2024 Our columnist tackles this week's big takling points in sports business.
Phelps slams World Anti-Doping Agency over China row as US considers defunding June 26, 2024 Phelps and fellow US Olympic swimming star Allison Schmitt gave evidence at a congressional hearing.