Ed Warner: Why athletics still hits different at the Olympics June 27, 2024 Our columnist tackles this week's big takling points in sports business.
Phelps slams World Anti-Doping Agency over China row as US considers defunding June 26, 2024 Phelps and fellow US Olympic swimming star Allison Schmitt gave evidence at a congressional hearing.
Meet Team GB’s Hector Pardoe, Wrexham’s next sporting fairytale June 21, 2024 Pardoe hopes to become the first male Team GB open-water swimmer to win an Olympic medal since 2008.
How contentious Rule 40 will affect marketing around Paris 2024 Olympic Games June 19, 2024 Brands could be forced to scrap campaigns if they flout this rule.
Paris 2024: Team GB name tennis squad, Raducanu declines spot June 16, 2024 Emma Raducanu has declined an opportunity to represent Great Britain at the Paris 2024 Olympics this summer. The 21-year-old former Us Open champion was offered a International Tennis Federation wildcard to enter the Paris 2024 Olympics, at Roland Garros, but declined the invitation. But Andy Murray, two time gold medalist in the men’s singles, will [...]
How can brands embrace the Games Wide Open ethos of Paris 2024? June 15, 2024 The Paris 2024 Olympics has chosen “Games Wide Open” as its slogan for the summer. Leo O’Mahony, Junior Strategist at firm Imagination, looks at how sports brands can embrace the ethos and how they must adapt to changing and evolving audiences. Sports brand messaging since the Nike boom in the 1980s has been about the [...]
Redgrave backs Brits to row their way to Paris 2024 gold June 14, 2024 Sir Steve Redgrave has backed Britain’s rowers to top the medal table at Paris 2024 just three years after their worst Olympic showing in nearly 50 years. In Tokyo, Team GB won just two medals in rowing, a silver, and a bronze, leaving them down in 14th position in the sport, failing to win a gold medal for [...]
Daley Thompson backs Team GB athletes to emulate his LA success in 2028 June 13, 2024 Thompson won back-to-back decathlon gold medals in 1980 and 1984, the latter also in LA.
Olympics on the mind for sevens star Meg Jones in Madrid May 31, 2024 Meg Jones knows rugby is unfair which is why she is giving it everything to get to the Olympics. The 27-year-old has spent the past season playing for the all-conquering Red Roses in 15s but has now returned to the sevens fold ahead of the HSBC SVNS 2024 Grand Final in Madrid. The tournament serves [...]
Copper Box to host GB Basketball fixtures ahead of Paris 2024 Olympics May 21, 2024 Great Britain will host a pair of basketball internationals in July as the sport prepares for the Paris 2024 Olympics in the summer. The GB Basketball men’s team will take on South Sudan on Thursday 18 July at the Copper Box while the women will take on Germany on Sunday 21 July. The Olympics will [...]