London hailed as global capital for women’s sport as 1.4m visit Sport Business London has been hailed as a global epicentre for women’s sport after the Red Roses, Queen’s Club, the Lionesses and athletics all contributed to 1.4m fans attending events in the capital. Nearly 82,000 fans packed in to Allianz Stadium in Twickenham last month to watch England beat Canada to win a first Women’s Rugby World [...]
Red Roses must match footballers to give Lions Women’s tour best chance Sport Business What a fantastic moment for women’s sport in the UK we’re living through right now. The Lionesses securing consecutive European Championships has created huge excitement and momentum – as well as a bit of extra pressure – for the Red Roses as they prepare to begin the campaign to win the Women’s Rugby World Cup [...]
Chloe Kelly and the Lionesses are marketing gold. Brands take note Sport Business In a world gripped by political instability and economic uncertainty, the Lionesses offer something powerful: focus, momentum, and cultural relevance. Sunday’s nail-biting Euro 2025 win wasn’t just a sporting triumph. It was a commercial line in the sand. The Lionesses aren’t a moment – they’re a movement. And for brands, the message is clear: the [...]
Will Lionesses increase interest in women’s football? I asked fans at parade July 30, 2025 I joined more than 65,000 people lining The Mall yesterday as the Lionesses celebrated their Women’s Euro 2025 triumph with an open-top bus parade. The excitement was palpable from exiting St James’s Park tube station, with fans walking steadfastly towards the Queen Victoria Memorial, where the procession culminated in a ceremony in front of Buckingham [...]
London Spirit: Tech titans strike Nike kit deal in Hundred first July 30, 2025 London Spirit’s new part-owners, Silicon Valley-based consortium Cricket Investor Holdings, have agreed a kit deal with Nike for the Hundred franchise which will begin next year. The Nike deal is the first bespoke commercial contract secured by one of the Hundred teams, as sponsorship deals have previously been sold centrally by the England and Wales [...]
Rare Lionesses ‘Champions’ shirt almost gone as sales rocket 250 per cent July 29, 2025 Special Lionesses replica shirts commemorating their Women’s Euro 2025 victory have almost sold out as fans revel in Sunday’s historic win. The Nike kit, which costs £125 and is emblazoned with “Champions” and the number 25 on the back, only launched after England’s triumph over Spain. It is part of a range of new merchandise [...]
Women’s football must capitalise on momentum of Lionesses’ success July 29, 2025 England’s Euros victory should spur more growth in women’s football but the game cannot rely solely on the Lionesses, says Deloitte’s Jennifer Haskel. The Lionesses are champions of Europe for the second successive time and have become the first England senior team in history to win a tournament overseas. This moment is significant for the [...]
Lionesses’ Euro triumph draws UK’s biggest TV audience of year July 28, 2025 The Lionesses’ historic victory in the Women’s Euros final on Sunday night pulled in more than 16m viewers, making it the UK’s most watched television moment of 2025. A peak live audience of 12.2m viewers watched England beat world champions Spain on penalties across BBC One and iPlayer. Viewership of the final in Basel, Switzerland [...]
Lionesses to celebrate Women’s Euros triumph with open-top bus parade July 28, 2025 The Lionesses will celebrate their Women’s Euros triumph with an open-top bus parade through central London on Tuesday. England defeated Spain on penalties in a dramatic final on Sunday in which Chloe Kelly netted the decisive kick after the Lionesses once again came from behind to force extra time. The Lionesses flew home from Switzerland [...]
How 2025 Women’s Euros has already broken record after record July 27, 2025 The 2025 Women’s Euros concludes on Sunday, when the Lionesses will aim to their title against Spain, their nemeses from the last World Cup final. But before a ball has been kicked in Basel, the tournament has already been a record-breaker by just about every key metric. Here, City AM digs into those numbers. Ticket [...]