Lionesses’ Euro triumph draws UK’s biggest TV audience of year July 28, 2025 The Lionesses’ historic victory in the Women’s Euros final on Sunday night pulled in more than 16m viewers, making it the UK’s most watched television moment of 2025. A peak live audience of 12.2m viewers watched England beat world champions Spain on penalties across BBC One and iPlayer. Viewership of the final in Basel, Switzerland [...]
Lionesses to celebrate Women’s Euros triumph with open-top bus parade July 28, 2025 The Lionesses will celebrate their Women’s Euros triumph with an open-top bus parade through central London on Tuesday. England defeated Spain on penalties in a dramatic final on Sunday in which Chloe Kelly netted the decisive kick after the Lionesses once again came from behind to force extra time. The Lionesses flew home from Switzerland [...]
How 2025 Women’s Euros has already broken record after record July 27, 2025 The 2025 Women’s Euros concludes on Sunday, when the Lionesses will aim to their title against Spain, their nemeses from the last World Cup final. But before a ball has been kicked in Basel, the tournament has already been a record-breaker by just about every key metric. Here, City AM digs into those numbers. Ticket [...]
Jess Carter, the Online Safety Act and a problem that won’t go away July 26, 2025 Online racist and misogynistic abuse of Lionesses defender Jess Carter during the Women’s Euros echoes that faced by Bukayo Saka, Marcus Rashford and Jadon Sancho after the men’s Euro 2020 final. The Online Safety Act 2023 aimed to make the UK the world leader in this area, so why are we still asking how to [...]
Fan travel surges ahead of Lionesses’ Euros final July 25, 2025 England’s journey to the Women’s Euro 2025 final is not only energising the nation – it’s powering a sharp uptick in travel bookings, with fans preparing to cross Europe to cheer on the Lionesses. Trainline, Europe’s leading train ticketing app, has reported a 27 per cent surge in UK bookings to Basel, Switzerland, since the [...]
Lionesses final: Tax windfall expected from beer sales July 25, 2025 The Women’s Euro final this Sunday could bring a £5m boost to the UK economy, with an extra 1m pints expected to be poured as fans cheer on the Lionesses — but British pubgoers will pay over 10 times more in beer duty than their Spanish counterparts. New figures from the British Beer and Pub [...]
Lionesses fever sends shirt sales skywards ahead of Women’s Euro final July 24, 2025 The Lionesses’ run to the Women’s Euros final has triggered a scramble for shirts and other merchandise, with sales far higher than even during the team’s 2023 World Cup run. Global retailer Fanatics, which operates England’s official stores, said that sales of Lionesses products were up 41 per cent on the same stage at the [...]
Lionesses’ semi-final drama breaks ITV viewing figures record July 23, 2025 The Lionesses’ dramatic semi-final win over Italy in the 2025 Women’s Euros drew a peak audience of 10.2m, according to TV broadcasting data. The game which saw England take on Le Azzurre averaged 8m viewers, delivering ITV’s highest average audience of 2025. The peak audience figure of 10.2m was achieved in the final minutes of [...]
Sport England boss Boardman asks Ofcom to act on Lionesses abuse July 22, 2025 Sport England chair Chris Boardman has written to regulator Ofcom to raise concerns about online abuse of the Lionesses during the Women’s Euros. It comes after England defender Jess Carter on Sunday revealed she would step back from social media following online racist abuse she received throughout the tournament. Boardman has written to Ofcom chief [...]
Lionesses and late licences set to deliver £135m boost to UK economy July 22, 2025 Pubs will be allowed to stay open until 1am tonight for the Lionesses’ Women’s Euros semi-final with Italy as the UK economy gets set for a boost of more than £135m. The Home Office announced plans in May to extend licensing hours if England reached the last four of the tournament and they were approved [...]