McLaren deal with Neom could stimulate economic growth away from oil June 28, 2022 Saudi Arabia’s latest venture into sport has come with an increased presence in electric racing. Yesterday motorsporting giant McLaren announced that Neom – a region of the Middle Eastern Kingdom that’s set to become an eco hub at a cost of $500bn – would become title partner of both the Formula E and Extreme E [...]
In Andretti Formula 1 could find a long-lasting 11th team June 8, 2022 Andretti – remember the name. Because come the opening race of the 2023 Formula 1 season, we could be seeing an 11th team on the grid for the first time since 2016. Andretti Autosport have the motorsporting pedigree – albeit not in Formula 1 – having won the Indy 500 five times, and pockets deep [...]
Perez wins in Monaco as race for F1 title intensifies May 29, 2022 Just a week after decisions taken on the pit wall forced Sergio Perez to move aside and give up an almost certain victory, smart Red Bull strategy yesterday in the principality of Monaco handed the Mexican his third F1 win. But it wasn’t quite the procession that the narrow streets of the microstate have become [...]
Leclerc becomes the chaser after power loss hands Verstappen title lead May 22, 2022 For the first time since he was crowned world champion six months ago, Red Bull’s Max Verstappen tops the Formula 1 driver’s standings once again. A gap that once stretched to 46 points has been steadily closed and, yesterday, following the Spanish Grand Prix, the Dutchman surpassed Ferrari’s Charles Leclerc and opened up a six-point [...]
Formula 1’s Spanish Grand Prix set to show off sport’s innovation May 19, 2022 Come the conclusion of Sunday’s Spanish Grand Prix, the Formula 1 season will have passed the quarter completion mark. Already we have seen the revival of Ferrari and the decline of Mercedes – along with the seeming ever-presence of Red Bull. But with the Formula 1 calendar set for an extended stay in Europe – [...]
F1 must decide if chasing new markets should come at cost of racing May 16, 2022 The Crypto.com Miami F1 Grand Prix was every bit as commercialised and over the top as you’d expect from anything in the Sunshine State of Florida. But among the fanfare, celebrity and extravagance of last week’s event, the racing was almost forgotten. A safety car caused by McLaren’s Lando Norris was the only point of [...]
Sergio Perez interview: Miami GP, ambitions for the future and investing May 6, 2022 This weekend’s Miami Grand Prix will be the first of the season to be held in the Western Hemisphere and Red Bull’s Mexican maestro Sergio Perez cannot wait to be nearer to his homeland. “I think it is great being able to be closer to home,” Perez told City A.M. “I‘m really happy to be [...]
Porsche and Audi to enter Formula 1 in 2026, confirms Volkswagen chief Diess May 2, 2022 Porsche and Audi are working on plans to enter Formula 1, says Herbert Diess, chief executive of their parent company Volkswagen. He said the decision was based on the growth in popularity of F1 in recent years, particularly in the US and among younger audiences. Confirming that Porsche and Audi would enter the series in [...]
How Formula 1 has transcended fans to become sport’s latest buzzword April 27, 2022 The sporting industry goes through cycles of obsessing over a buzzword or phrase that drives commercial and marketing strategy, but what happens when the buzzword of our time is in fact an entire sport? Formula 1 has attained that status. From its hit Netflix series Drive to Survive to its growing roster of global partners, [...]
Verstappen’s Imola win a psychological momentum shift for Red Bull April 24, 2022 Imola is the home of Ferrari, the heartland of the Prancing Horse. But in today’s Emilia Romagna Grand Prix, it was the reigning world champion Max Verstappen and his Red Bull team who came out on top. Dutchman Verstappen led from the very first lap and after fending off title rival Charles Leclerc in his [...]