New mixed gender trophy introduced for coming Hundred season Sport Business The Hundred will this season introduce a new team trophy as the franchise cricket tournament seeks to further expand its reach. The trophy, demonstrated at a kit launch at the Oval yesterday, will see men’s and women’s results combined, akin to a Formula 1 Constructors’ Championship that combines two driver performances. Fans will have the [...]
Former Red Bull boss Horner lands job at private equity fund targeting sport Sport Business Former Red Bull Racing team principal Christian Horner has become an advisor to private equity firm Oakley Capital on premium sport investments. The Brit left Red Bull last year after 20 years at the Formula 1 team and has been exploring a return to the sport through ownership. He reportedly teamed up with MSP Sports [...]
Exclusive: F1 Academy launch partnership with Unilever’s Dirt is Good Sport Business Unilever brand Dirt Is Good will today announce a partnership with the all-female racing series F1 Academy, City AM can reveal. The laundry group, which counts OMO, Persil, breeze and Skip within its brand portfolio, has signed a multi-year deal with the single-seater series which will begin this weekend in Canada. F1 Academy is an [...]
Premier League + and why owning the broadcast isn’t owning the fan May 17, 2026 The Premier League and Uefa’s moves into streaming platforms misunderstand the way fans want to consume football, says George Gilmore. In the last few months, the two leading lights in global club football, the Premier League and Uefa, have announced they will be launching direct-to-consumer broadcast offerings. In so doing, a revolutionary, if predictable, moment [...]
F1 Arcade, curling and axes: Inside London’s sport experience economy May 14, 2026 Whether it’s Formula 1, pool, axe throwing or curling; London’s experience economy is thriving as City social habits change. Earlier this month, Formula 1 ended a five-week hiatus in Miami. But over 4,000 miles away in the shadow of St Paul’s Cathedral in London, hundreds of fans gathered – at the last minute due to [...]
ExpressVPN talk Spurs sponsor deal, Brooklyn Nets and esports May 12, 2026 Tottenham Hotspur are facing the loss of a key sponsor next season, with ExpressVPN possibly “taking a break from the Premier League” as their two-year deal with the relegation-threatened club comes to an end. The deal, signed in 2024, concludes this month with Spurs hovering just above the relegation zone. The north London club or [...]
Cadillac F1 forced to fix phone ‘issue’ to satisfy FIA cost cap protocol May 11, 2026 It can be hard getting up to speed when you are the newest team on the grid in Formula 1, as Cadillac bosses have found. The US team, who joined F1 this year, are yet to win a point in their first four races – and off the track they have experienced the odd hiccup [...]
Formula 1’s reaction to season disruption a lesson for Fifa World Cup May 10, 2026 Formula 1 is firmly back on track but the consecutive Bahrain and Saudi Arabian race cancellations, the result of events in the Middle East, have highlighted how quickly established sporting fixtures can face significant disruption. The cost of the decision to cancel both races, given the potential risk to safety of staff working in the [...]
Sky Sports sign £1bn Formula 1 deal to freeze out Netflix and Apple May 6, 2026 Sky Sports have moved to secure Formula 1 rights in a £1bn deal that freezes out Netflix and Apple. The rights upgrade sees the partnership between the British broadcaster and global motorsport series extend an existing deal that already ran to 2029 through to 2034. Sky became the home of Formula 1 in 2019. The [...]
Mercedes bid for Alpine could be blocked by FIA multi-team rule change May 4, 2026 FIA president Mohammed Ben Sulayem has hinted that motorsport’s world governing body could prevent Mercedes from buying a minority stake in Formula 1 competitor Alpine. Mercedes is among the bidders for a 24 per cent stake in Alpine that has been put up for sale by Otro Capital. Former Red Bull principal Christian Horner is [...]