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      Britain’s array of top-class live sport isn’t celebrated nearly enough

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Formula 1

  • Britain’s array of top-class live sport isn’t celebrated nearly enough

    Sport Business

    We must cherish the live sport offering in Britain and celebrate what it gives us, writes Pitch Experiences chief Neil Bailey. Many of the days at next year’s Ashes are already sold out, tickets to Ally Pally’s World Darts Championships are like gold dust and yet, here we all are, desperate for a day out. [...]

    Empty arena seating rows face a stage with Sky Sports and Paddy Power branding, ready for a darts event.
  • Nascar eyes US military bases as venues for UK race in ‘Operation Overseas Trojan Horse’

    Sport Business

    United States military bases in the UK could stage Nascar races as the American motor sport moves towards international expansion. The North American series – which is being challenged domestically by the increased presence of Formula 1 – has only ever ventured out of the US for point-scoring races in neighbouring Canada and Mexico. But [...]

    NASCAR stock cars racing on an oval track, with a yellow Pennzoil sign visible above the track.
  • Red Bull spent £1.3bn on athletes like Stokes, Verstappen and Neymar in 2025

    Sport Business

    Red Bull spent £1.3bn on athletes like Ben Stokes marketing its energy drinks last year as the firm reported a jump in sponsorship costs. Red Bull GmbH, the Austrian conglomerate behind the wing-giving libation, saw its net income rise by 12 per cent in 2025 to over £1.6bn, according to an annual report filed with [...]

    Ben Stokes, with a red beard and bucket hat, drinks from a Red Bull can while wearing an England cricket vest.
  • Rothschild aiding bid to take Formula 1 to South Africa

    September 22, 2026

    Investment bank Rothschild is working with a consortium on a £300m bid to see Formula 1 return to South Africa for the first time since 1993. Appetite has grown for the world’s leading motorsport series to return to the African continent, with this Cape Town bid following proposals from Johannesburg and Rwanda. The consortium is [...]

  • LVMH’s Arnault joins Nike board as sportswear giant set to lose S&P 100 spot

    September 17, 2026

    The son of LVMH billionaire Bernard Arnault has been appointed to Nike’s board of directors a week after it was announced the sportswear giant will lose its S&P 100 spot. Alexandre Arnault, currently deputy chief executive of LVMH’s wines and spirits division, will hope to help the US apparel firm stem a trend of share [...]

  • Nike nearing deal to enter Formula 1 and rival Puma and Adidas

    September 15, 2026

    Nike is believed to be nearing a deal which will see the sportswear giant enter Formula 1 after more than two decades off the grid. The American apparel firm has held talks with the premier motor sport series about becoming the kit provider for all Formula 1 employees. GP Blog reports that the deal is [...]

  • Former Formula 1 champion loses £1.4m HMRC tax bill appeal

    September 14, 2026

    Former Formula 1 world champion Jody Scheckter has been forced to stump up £1.4m in unpaid tax after an appeal against an HMRC ruling on his buffalo farm failed in court. The 1979 F1 title-winner was forced to close the buffalo farm business in 2024 due to “significant increases in costs, a reduction in milk [...]

  • London snubbed as Formula 1 announces return of F1 Live show at new venue

    September 4, 2026

    Formula 1 will repeat the F1 Live event that debuted in London last year with an expanded format and a new host city: Milan. F1 Live Milan will comprise a three-day fan festival and F1 The Show, a one-off stage event featuring all 11 teams as well as live music and entertainment. It will take [...]

  • Formula 1 chiefs cool speculation of 12th team on grid

    September 3, 2026

    Formula 1 chiefs have cooled speculation that a 12th team could join the grid before the end of the decade. The global motor sport series saw the number of teams rise from 10 to 11 earlier this season when Cadillac joined the grid, and FIA chief Mohammed Ben Sulayem has previously said he is open [...]

  • Formula 1: Magnussen joins Maldini and Griezmann at fintech unicorn Flatpay

    September 1, 2026

    Former Formula 1 driver Kevin Magnussen has joined Paolo Maldini and Antoine Griezmann as an investor in fintech unicorn Flatpay. The former McLaren, Renault and Haas motor racer is now a shareholder in the Danish firm, which boasts more than 100,000 European clients. Its chief executive Sander Janca-Jensen said they’re “proud that someone like Kevin [...]

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