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      Advertising at World Cup: Levi’s genius, hydration breaks and dodging rules

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Formula 1

  • MotoGP and manufacturers sign first Formula 1-style Concorde agreement

    Sport Business

    MotoGP and its five manufacturers have today signed a first-of-its-kind partnership that mimics Formula 1’s famous Concorde agreement. The two-wheeled motorsporting discipline, owned by Formula 1 parent Liberty Media, this morning agreed what they have called a “defining” agreement between themselves and the five bike manufacturers – Aprilia, Ducati, Honda, KTM and Yamaha – in [...]

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  • Exclusive: O2 Arena bosses open to hosting another Formula 1 launch event

    Sport Business

    O2 Arena bosses are open to hosting another Formula 1 launch event if the motor racing series decides to repeat its popular pre-season showpiece. To celebrate its 75th season, Formula 1 staged a sell-out event at the 20,000-capacity O2 in Greenwich, with all teams showing off their cars alongside music from the likes of Machine Gun [...]

    Breaking news event coverage with journalists and cameras capturing a live press conference in a bustling city environment
  • England’s secret weapon against World Cup heat? British company’s £26 product

    Sport Business

    England have turned to a British hot water bottle maker for help coping with the extreme World Cup heat ahead of their tournament opener against Croatia in Dallas tonight. High temperatures are expected to be a defining feature of this tournament – with dangerous conditions possible in 14 of the 16 host cities – and, [...]

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  • Podcast: Nvidia chief dismisses tech sell-off, Brewdog founder promises comeback, Hamilton calls for no more billionaires

    June 9, 2026

    In today’s episode of City AM’s Business As Usual podcast, we get stuck in the top stories of the day – from a catastrophic start to the week in the Asian markets to the ex-reality TV star making a killing off non-alcoholic spirits. City Editor Simon Hunt gives his round up on the major business [...]

  • Leclerc new Formula 1 deal gives $15bn Ferrari brand stability

    June 3, 2026

    Charles Leclerc’s new deal with Scuderia Ferrari will give the wider firm the stability needed to continue its valuation growth. The Monegasque first raced for the iconic Italian car maker in 2019 and yesterday penned a new multi-year deal with Ferrari that, if seen through to its conclusion, will see the 28-year-old represent the Scuderia [...]

  • New mixed gender trophy introduced for coming Hundred season

    June 1, 2026

    The Hundred will this season introduce a new team trophy as the franchise cricket tournament seeks to further expand its reach. The trophy, demonstrated at a kit launch at the Oval yesterday, will see men’s and women’s results combined, akin to a Formula 1 Constructors’ Championship that combines two driver performances. Fans will have the [...]

  • Former Red Bull boss Horner lands job at private equity fund targeting sport

    May 21, 2026

    Former Red Bull Racing team principal Christian Horner has become an advisor to private equity firm Oakley Capital on premium sport investments. The Brit left Red Bull last year after 20 years at the Formula 1 team and has been exploring a return to the sport through ownership. He reportedly teamed up with MSP Sports [...]

  • Exclusive: F1 Academy launch partnership with Unilever’s Dirt is Good

    May 18, 2026

    Unilever brand Dirt Is Good will today announce a partnership with the all-female racing series F1 Academy, City AM can reveal. The laundry group, which counts OMO, Persil, breeze and Skip within its brand portfolio, has signed a multi-year deal with the single-seater series which will begin this weekend in Canada. F1 Academy is an [...]

  • Premier League + and why owning the broadcast isn’t owning the fan

    May 17, 2026

    The Premier League and Uefa’s moves into streaming platforms misunderstand the way fans want to consume football, says George Gilmore. In the last few months, the two leading lights in global club football, the Premier League and Uefa, have announced they will be launching direct-to-consumer broadcast offerings. In so doing, a revolutionary, if predictable, moment [...]

  • F1 Arcade, curling and axes: Inside London’s sport experience economy

    May 14, 2026

    Whether it’s Formula 1, pool, axe throwing or curling; London’s experience economy is thriving as City social habits change. Earlier this month, Formula 1 ended a five-week hiatus in Miami. But over 4,000 miles away in the shadow of St Paul’s Cathedral in London, hundreds of fans gathered – at the last minute due to [...]

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