Will Formula 1 need to refund sponsors for cancelled Middle East races? Sport Business Anna Sowerby dissects what happens with sponsorship agreements when events, such as Formula 1 Grands Prix, are cancelled As we enjoy yet another blockbuster summer of sport, the current global landscape is a stark reminder of just how quickly situations can change and put events at risk of being cancelled. The obvious example being the [...]
World Cup sponsors could pay price if Infantino’s Fifa sell-off goes ahead Sport Business It’s not just match-going football fans who fear the financial ramifications of Fifa’s sell-off of commercial rights; World Cup sponsors could also find themselves paying more or getting less for their money, experts have warned. Sponsors currently contribute around a quarter of Fifa’s $15bn income over a four-year cycle and include some of the biggest [...]
Europe to host Formula 1 finale if Iran war scuppers Qatar and Abu Dhabi plans Sport Business Europe will host the Formula 1 finale if the ongoing war in Iran scuppers planned Grands Prix in Qatar and Abu Dhabi. Formula 1’s 24-race season had already taken a double hit, with races in Saudi Arabia and Bahrain postponed indefinitely earlier this year. The Bahrain Grand Prix will now take place in Malaysia. But [...]
If SailGP steers towards ultra-aspirational audience it will soar July 27, 2026 Having spent two days consuming SailGP in Portsmouth, Matt Hardy looks at what’s next for the series dubbed F1 on water Akin to a horde of middle aged parents at an Algarve all-inclusive, an eager line forms within eyesight of prime real estate with hundreds ready to grab the best spot. But rather than being [...]
Sport documentaries muddle grey area of storytelling vs reality July 23, 2026 As every sport seemingly gets its own documentary, Matt Readman assesses whether they’re meddling with reality. There is a famous rule in nature documentary filmmaking: observe, but never intervene. The moment the camera changes the behaviour of its subject, it stops documenting reality and starts creating it. Earlier this month the International Cricket Council investigated [...]
SailGP, rugby and PJL: Inside the new £50m budget sporting asset class July 14, 2026 With big money tickets ever harder to find, investors are looking far and wide for their next affordable investment. Big-money takeovers will always catch the eye; whether that be the multi-billion-pound purchase of Chelsea by a Todd Boehly-fronted consortium from Roman Abramovich, the £1.3bn takeover of Indian Premier League team Royal Challengers Bengaluru by a [...]
Free-to-air bonanza boon for fans, sport and marketers July 4, 2026 A weekend of wall-to-wall live sport on free-to-air television will serve as a boon for brands, terrestrial broadcasters and fans, experts have said. This weekend will see a monumental volume of sport across the five main free-to-air channels – BBC1, BBC2, ITV1, Channel 4 and 5 – as well as ITV4 – as sports look [...]
Formula 1’s governing body wants more races in China and Asia July 3, 2026 Formula 1’s governing body has insisted it wants more races in China and Asia as part of a Far East pivot ahead of this weekend’s British Grand Prix at Silverstone. The Federation Internationale de l’Automobile (FIA) told City AM that Asia had become a key growth market for the not-for-profit motorsport governing body, which this [...]
Formula 1 worth £12bn to UK economy as Silverstone rakes in £100m July 2, 2026 Formula 1 boosts the UK economy by £12bn every year, according to new figures revealed ahead of this weekend’s British Grand Prix at Silverstone. The wider impact in the UK of the elite motor racing series – 10 of whose 11 teams are headquartered in the country or have operational bases on these shores – [...]
Why sport fans got bored of influencers and forced brands into a mind shift June 27, 2026 Are we a sport generation that loves influencers or hates them? Jack Moriarty looks at how brands have changed their approach Sport has never just been about who wins and who loses. For fans, it’s a vehicle that allows them to escape from their everyday lives and connect with something deeper. That Saturday afternoon on [...]