Lego builds record sales on World Cup and F1 fever August 25, 2026 Lego has posted record first-half sales as its World Cup and Formula 1 ranges helped extend a red-hot run for the toymaking giant. The Danish firm saw revenue grow by 21 per cent to 41.9bn Danish kroner (£4.8bn) in the six months to June, while pre-tax profit jumped by a third to 11.3bn Danish kroner [...]
Drive to Survive renewed by Netflix as Formula 1 docuseries gets ninth season August 24, 2026 Netflix has confirmed that Drive to Survive, the hit Formula 1 docuseries that spawned countless imitations across sport, will return for a ninth season next year. Filming behind the scenes of the current season has already begun, with post-production set to begin at the end of the year ahead of an expected February 2027 release. [...]
Exclusive: Former Formula 1 figure invests £100k into new Pacer app dubbed ‘Sports Tinder’ August 21, 2026 A former Formula 1 test driver has invested into a new app, dubbed Sports Tinder, ahead of its London launch. Pacer will launch this year and target Londoners who run, play tennis and padel and socialise through sport. “Unlike conventional dating apps,” they told City AM, “users do not initially sign up looking for romance. [...]
Williams turns to AI to squeeze more from F1 cost cap August 19, 2026 British racing team Williams is turning to AI to free up engineering time as Formula One’s (F1) cost cap makes squeezing more from existing resources more valuable. The nine-time constructors’ champion has rolled out software from title partner Atlassian across its 1,200-strong operation as part of a wider overhaul under team principal James Vowles, as [...]
Five tracks that could host Formula 1 in coming years August 18, 2026 Any country that is any country wants to be part of a coveted club, to be a host of a Formula 1 race weekend. The 2026 season would have seen 21 countries sharing 24 races – altered to 23 races in 20 countries due to the conflict in Iran – meaning a smidge over 10 [...]
South Africa sport minister on Olympics bid, Formula 1, Springboks and LIV Golf August 17, 2026 When you think of sport in South Africa images from the 1995 Rugby World Cup come to mind alongside the sound of vuvuzelas en masse in 2010 and Chad le Clos (and his father, Bert) at the London 2012 Olympic Games. But there remains a feeling that the Rainbow Nation, and the wider African continent [...]
Chelsea fans stunned as ticket sharing equated with sexual misconduct August 12, 2026 Chelsea have stunned supporters by equating unauthorised ticket sharing with sexual misconduct in their sanctioning guidelines for the new season. Premier League clubs are cracking down on ticket misuse but long-standing season ticket holders, who have long shared log-ins and built networks to help each other buy tickets, feel unfairly targeted. Bots and touts remain [...]
Inside Formula 1’s £10,000 hospitality ticket on the back of a moving lorry August 11, 2026 Formula 1 is expanding the roll-out of a £10,000-per-head hospitality experience which allows VIPs to dine on the track aboard a “travelling dining room”. The Out Lap kicked off in Spa before the summer break but will continue in Zandvoort, Monza and Madrid after a sell-out in Belgium as part of the mega-deal between Formula [...]
Will Formula 1 need to refund sponsors for cancelled Middle East races? August 2, 2026 Anna Sowerby dissects what happens with sponsorship agreements when events, such as Formula 1 Grands Prix, are cancelled As we enjoy yet another blockbuster summer of sport, the current global landscape is a stark reminder of just how quickly situations can change and put events at risk of being cancelled. The obvious example being the [...]
World Cup sponsors could pay price if Infantino’s Fifa sell-off goes ahead July 29, 2026 It’s not just match-going football fans who fear the financial ramifications of Fifa’s sell-off of commercial rights; World Cup sponsors could also find themselves paying more or getting less for their money, experts have warned. Sponsors currently contribute around a quarter of Fifa’s $15bn income over a four-year cycle and include some of the biggest [...]