Porsche and Audi to enter Formula 1 in 2026, confirms Volkswagen chief Diess May 2, 2022 Porsche and Audi are working on plans to enter Formula 1, says Herbert Diess, chief executive of their parent company Volkswagen. He said the decision was based on the growth in popularity of F1 in recent years, particularly in the US and among younger audiences. Confirming that Porsche and Audi would enter the series in [...]
How Formula 1 has transcended fans to become sport’s latest buzzword April 27, 2022 The sporting industry goes through cycles of obsessing over a buzzword or phrase that drives commercial and marketing strategy, but what happens when the buzzword of our time is in fact an entire sport? Formula 1 has attained that status. From its hit Netflix series Drive to Survive to its growing roster of global partners, [...]
Verstappen’s Imola win a psychological momentum shift for Red Bull April 24, 2022 Imola is the home of Ferrari, the heartland of the Prancing Horse. But in today’s Emilia Romagna Grand Prix, it was the reigning world champion Max Verstappen and his Red Bull team who came out on top. Dutchman Verstappen led from the very first lap and after fending off title rival Charles Leclerc in his [...]
Lewis Hamilton and Serena Williams bankroll Sir Martin Broughton-led bid for Chelsea April 21, 2022 Formula 1 driver Lewis Hamilton and tennis superstar Serena Williams are helping to bankroll the Sir Martin Broughton-led bid for Chelsea. Hamilton, who has previously said he supported the club’s London rivals Arsenal, and 23-time Grand Slam winner Williams are among the backers of the only British-led consortium in the running, Mark Kleinman first reported [...]
Ed Warner: Docuseries triumph may drive wedge between media and sport April 14, 2022 “Please please please please just go away!” The letter writer signed off with his PS in green ink, only months into my stint as chair of UK Athletics in the days before tweets were a thing. I wish I’d kept it, the only time I’ve seen green ink scrawled in cliched anger. Sports leaders are [...]
Charles Leclerc: The story behind Ferrari’s Monegasque marvel April 8, 2022 Most 24-year-olds would dream of a permanent Monaco residency, celebrity friends and a stonkingly expensive Ferrari. But for Formula 1’s latest title hopeful, Charles Leclerc, this was always seemingly his birthright. Born and raised in the paradisal microstate on the French Riviera, Leclerc is no stranger to fast cars and professional racing. His young career [...]
Nikita Mazepin: I lost my seat in Formula 1 because of ‘cancel culture against Russia’ April 7, 2022 Russian motor racing driver Nikita Mazepin says he is a victim of “cancel culture” following his sacking by Formula 1 team Haas. Mazepin lost his seat at the US outfit on the eve of the 2022 season when Haas cut all ties with Russia in the wake of its invasion of Ukraine. Haas’s main sponsor [...]
Formula 1 announces night race on Las Vegas strip for 2023 calendar March 31, 2022 Las Vegas will return to the Formula 1 calendar next year when a night race takes place on the streets – including the famous strip – of the US city. F1 chiefs confirmed the long-anticipated agreement today and will act as co-promoters for the third American grand prix on the 2023 schedule. “Iconic Las Vegas [...]
Manchester United named top of the league for digital value generated by sports teams March 31, 2022 Manchester United generated the most digital value of any sports team in the world last year, according to a new report published today. The Digital Value of Fans 2022 report is based on social media performance and was created by audience platform Horizm, which works with leading teams in several sports. Despite a fourth consecutive [...]
Verstappen on top in Saudi as Formula 1 fans in for relentless title battle March 27, 2022 We’re just two races into the Formula 1 season and already it looks like fans the world over could be in for one mighty drivers championship battle. Reigning world champion Max Verstappen pipped Ferrari’s Charles Leclerc with a handful of laps remaining in a relentless Saudi Arabian Grand Prix, to get his first points on [...]