Nikita Mazepin: I lost my seat in Formula 1 because of ‘cancel culture against Russia’ April 7, 2022 Russian motor racing driver Nikita Mazepin says he is a victim of “cancel culture” following his sacking by Formula 1 team Haas. Mazepin lost his seat at the US outfit on the eve of the 2022 season when Haas cut all ties with Russia in the wake of its invasion of Ukraine. Haas’s main sponsor [...]
Formula 1 announces night race on Las Vegas strip for 2023 calendar March 31, 2022 Las Vegas will return to the Formula 1 calendar next year when a night race takes place on the streets – including the famous strip – of the US city. F1 chiefs confirmed the long-anticipated agreement today and will act as co-promoters for the third American grand prix on the 2023 schedule. “Iconic Las Vegas [...]
Manchester United named top of the league for digital value generated by sports teams March 31, 2022 Manchester United generated the most digital value of any sports team in the world last year, according to a new report published today. The Digital Value of Fans 2022 report is based on social media performance and was created by audience platform Horizm, which works with leading teams in several sports. Despite a fourth consecutive [...]
Verstappen on top in Saudi as Formula 1 fans in for relentless title battle March 27, 2022 We’re just two races into the Formula 1 season and already it looks like fans the world over could be in for one mighty drivers championship battle. Reigning world champion Max Verstappen pipped Ferrari’s Charles Leclerc with a handful of laps remaining in a relentless Saudi Arabian Grand Prix, to get his first points on [...]
Tales from the Crypto: Will digital assets save sport sponsorship or prove a horror story? March 21, 2022 When you think of US cable TV giant HBO, blockbuster drama series like Game of Thrones, The Sopranos and The Wire immediately spring to mind. One of the first major triumphs for the network, though, was Tales from the Crypt, a horror anthology inspired by a cult 1950 comic book series. The series was successful [...]
Ed Warner: This year could be huge for those with a stake in Formula 1 March 17, 2022 The rubber hits the road again this weekend as Liberty Media’s $8bn Formula 1 circus fires up its engines for the 2022 season. The tumultuous end to last year’s race series has yet to be resolved. It’s not clear whether the inquiry report will be published on the eve of the Bahrain GP as originally [...]
Christian Horner interview: ‘Red Bull put Formula 1 back on the map last year’ March 16, 2022 The dust is still settling on last year’s rancorous Formula 1 season as a new one is about to begin in Bahrain this weekend but Oracle Red Bull Racing boss Christian Horner is keen to put the acrimony with Mercedes and opposite number Toto Wolff behind him. Well, mostly. Three months on from a hugely [...]
Google pens McLaren deal as tech world takes over F1 world March 16, 2022 McLaren Racing has announced a major multi-year partnership with Google, marking the latest big tech company to dabble in the Formula 1. As a new partner of the McLaren Formula 1 Team and the McLaren MX Extreme E Team from 2022, the F1 team will use Google products throughout race operation. Android and Chrome branding [...]
‘Sports docs can transcend boundaries of traditional audiences’ March 15, 2022 “Great sport is just great theatre” is a phrase I would often hear my father say. It’s something he knew a bit about as a successful England and British and Irish Lions player, coach and manager. I’m not sure that I ever truly understood what he meant until I became a filmmaker. Yes, a great [...]
F1 champion Verstappen signs new deal with Oracle Red Bull until 2028 March 3, 2022 Formula 1 world champion Max Verstappen has signed a contract extension that commits him to Oracle Red Bull Racing for the next seven seasons. The deal, which is reported to be worth £40m a year, is a five-year extension to his current agreement and takes him to the end of the 2028 campaign. “I really [...]