Tales from the Crypto: Will digital assets save sport sponsorship or prove a horror story? March 21, 2022 When you think of US cable TV giant HBO, blockbuster drama series like Game of Thrones, The Sopranos and The Wire immediately spring to mind. One of the first major triumphs for the network, though, was Tales from the Crypt, a horror anthology inspired by a cult 1950 comic book series. The series was successful [...]
Ed Warner: This year could be huge for those with a stake in Formula 1 March 17, 2022 The rubber hits the road again this weekend as Liberty Media’s $8bn Formula 1 circus fires up its engines for the 2022 season. The tumultuous end to last year’s race series has yet to be resolved. It’s not clear whether the inquiry report will be published on the eve of the Bahrain GP as originally [...]
Christian Horner interview: ‘Red Bull put Formula 1 back on the map last year’ March 16, 2022 The dust is still settling on last year’s rancorous Formula 1 season as a new one is about to begin in Bahrain this weekend but Oracle Red Bull Racing boss Christian Horner is keen to put the acrimony with Mercedes and opposite number Toto Wolff behind him. Well, mostly. Three months on from a hugely [...]
Google pens McLaren deal as tech world takes over F1 world March 16, 2022 McLaren Racing has announced a major multi-year partnership with Google, marking the latest big tech company to dabble in the Formula 1. As a new partner of the McLaren Formula 1 Team and the McLaren MX Extreme E Team from 2022, the F1 team will use Google products throughout race operation. Android and Chrome branding [...]
‘Sports docs can transcend boundaries of traditional audiences’ March 15, 2022 “Great sport is just great theatre” is a phrase I would often hear my father say. It’s something he knew a bit about as a successful England and British and Irish Lions player, coach and manager. I’m not sure that I ever truly understood what he meant until I became a filmmaker. Yes, a great [...]
F1 champion Verstappen signs new deal with Oracle Red Bull until 2028 March 3, 2022 Formula 1 world champion Max Verstappen has signed a contract extension that commits him to Oracle Red Bull Racing for the next seven seasons. The deal, which is reported to be worth £40m a year, is a five-year extension to his current agreement and takes him to the end of the 2028 campaign. “I really [...]
Sport is guilty of shutting its eyes to Russia’s geopolitical ambitions February 27, 2022 Roman Abramovich’s near 20-year ownership of Premier League club Chelsea has been shrouded in mystery and therefore subject to constant scrutiny and speculation. Indeed, until the weekend, it remained unclear why he is there and what he is seeking to achieve. The oligarch has denied having direct links with Vladimir Putin but has been seen [...]
McLaren in IndyCar: How the papaya team are looking to break America February 22, 2022 When racing gets underway at the 2022 IndyCar season opener in St Petersburg, Florida, on Sunday it will herald a new era in motorsport for McLaren Racing. The British outfit and offshoot of the luxury carmaker, better known for their Formula 1 success, are embarking on their first season as majority owners of Arrow McLaren [...]
Oracle Red Bull Racing sign record breaking sponsorship deal with Bybit February 16, 2022 Formula 1 team Oracle Red Bull Racing have agreed a world record sponsorship deal with cryptocurrency exchange Bybit. The three-year contract is believed to be worth $150m (£111m), making it the biggest crypto commercial partnership in sport in terms of yearly value. “I’m delighted to welcome Bybit to the Team,” said team principal and chief [...]
Formula 1 teams up with Fight Club and Puttshack founder to launch motor-racing venues on UK high streets February 14, 2022 To launch ambitious plans for a series of entertainment venues with motor-racing simulators across the UK, Formula 1 has joined forces with the founder of Flight Club and Puttshack. Adam Breeden, founder and chief executive of Kindred Concepts, said the company that runs the international motor-racing series has taken an undisclosed investment into the proposed [...]