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Lineker 1, BBC 0: Goalhanger set for bumper World Cup deal with Netflix December 2, 2025 Netflix has reportedly signed Gary Lineker’s The Rest Is Football podcast in a deal which will see the former BBC presenter go up against his old employer at next year’s World Cup. Lineker is expected set to earn millions of pounds from selling the rights to the show, in which he discusses topical football matters [...]
Global Fan Network founder plugs phones for football fans December 2, 2025 A new telecoms network called Rocket Mobile has been set up exclusively for football fans. The network launched across the UK on Tuesday with the mobile provider looking to cash in on football fans feeling like they’re being priced out. The venture is backed by the Global Fan Network with coverage secured through Three. Figures [...]
Sheffield Wednesday: Chansiri gets three-year ban as tuna tycoon canned December 1, 2025 Sheffield Wednesday’s former owner Dejphon Chansiri has been banned from football for three years for his role in the club’s ongoing financial crisis. Wednesday, one of England’s most historic clubs, are in administration and look destined for relegation to the third tier after a further six-point deduction today left them 23 points adrift at the [...]
F1 Arcade: Global sell-outs expected for three-way Abu Dhabi title fight December 1, 2025 The nailbiting Formula 1 title fight between Lando Norris, Max Verstappen and Oscar Piastri is likely to see the chain of F1 Arcade sites sell out, according to its new chief. The two McLaren drivers and four-time F1 world champion Verstappen head to the season finale in Abu Dhabi this weekend with all three in [...]
Barclays Hampden: Scottish FA sells naming rights for national stadium December 1, 2025 Scotland’s national football stadium has been renamed Barclays Hampden in a multi-million-pound agreement with the bank. It is part of a wide-ranging deal that will also see Barclays become a partner of the men’s and women’s Scottish Cup and primary sponsor of a girls’ programme. “We’re excited to have Barclays on board as naming partner [...]
LaLiga boosts Premier League fight with record media rights deals December 1, 2025 Spain’s LaLiga has cemented its position as the closest challenger to the Premier League after announcing record domestic media rights deals worth more than £5bn. The figure for the 2027-32 cycle represents a nine per cent increase on the current contracts and, when combined with international broadcast deals, gives the rights a total value of [...]
World Darts Championship extends title sponsor deal with Paddy Power December 1, 2025 Paddy Power’s title sponsorship of the World Darts Championship will near a decade after the bookie extended its deal with the showpiece event by another five years. The Flutter-owned firm took over from Cazoo in December 2023 and will be the title sponsor until at least 2031 after penning a half-decade extension with the Professional [...]
Badging isn’t dead: In defence of a sports marketing fundamental November 30, 2025 Sports marketing may have come a long way but let’s stop pretending that brand badging doesn’t matter, says Matt Riches. In modern sports marketing “badging” has become a dirty word, seen as outdated, inefficient, maybe even lazy. “This isn’t a badging exercise,” has become the opening gambit to many a sales pitch. But in the [...]
LIV Golf is the clear winner of tussle with PGA Tour – it forced change November 29, 2025 Those who see the convergence between LIV Golf and the PGA Tour as a victory for the old order fundamentally misunderstand how disruption works, writes Matt Readman. “What are we even doing here anymore?” That was the reaction of golf journalist and vlogger Dan Rapaport to the news that LIV Golf was shifting from its [...]