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      Why 2026 is the year sport needs to confront the man vs machine question

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      IMG’s three sports sponsorship trends to watch in 2026

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      Spencer Matthews: My biggest challenge this Dry January, and why I hate mocktails

      Spencer Matthews, founder of alcohol free drinks brand Clean Co, speaks to City AM about the challenges his faces this Dry January

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Sport

  • David Kogan: Media grandee set to chair football regulator

    April 25, 2025

    Media heavyweight David Kogan OBE, a former advisor to the Premier League with links to the Labour party, has been named the government’s preferred candidate to chair the independent football regulator. Kogan, 67, has seen off competition from serial football club executive Christian Purslow, equality campaigner Sanjay Bhandari and former parliamentary expenses watchdog Professor Sir [...]

  • Bukayo Saka: Arsenal star’s image rights company doubles earnings

    April 25, 2025

    A company set up to manage Arsenal and England forward Bukayo Saka’s image rights more than doubled in value last year. Income at BS7 Rights Limited, which is run by his parents Adenike Saka and Hamed Saka, increased from £2.30m to £4.64m in 2024. The sharp rise came after Saka signed a new contract at [...]

  • Taking the p***: London Marathon runners’ urine to be recycled

    April 25, 2025

    We’ve heard of big sporting events trumpeting their green credentials but this year the London Marathon is taking the p***. Literally, in fact, as organisers of the world-famous race have teamed up with two pioneering start-ups to recycle runners’ urine and turn it into fertiliser. They hope to collect 1,000 litres of wee and test [...]

  • Leeds United owners go into business with New Zealand Cricket

    April 24, 2025

    New Zealand Cricket is going into business with the owners of Leeds United, 49ers Enterprises, to launch an expansion team in Major League Cricket. The franchise is set to join the US-based T20 competition in 2027 and will benefit from expertise and personnel – which could include coaches, staff and players – from New Zealand [...]

  • Economy boosted by record number of adults exercising

    April 24, 2025

    Sport England has revealed that more adults than ever are doing the recommended amount of exercise – and it’s also a shot in the arm for the economy. The organisation’s latest Active Lives report found that 63.7 per cent of adults in England – 30m people – are doing at least 150 minutes of moderate [...]

  • Aston Villa to boost Villa Park capacity beyond 50,000 by 2027

    April 24, 2025

    Aston Villa have revealed plans to increase the capacity of Villa Park to more than 50,000 by more than doubling the number of seats in its North Stand.  The Premier League club aim to complete the work by late 2027, in time for being one of the host venues for Euro 2028, which is being [...]

  • 21.3bn reasons why TCS partners with the London Marathon

    April 24, 2025

    Partnering with the London Marathon has helped b2b-focused TCS grow its brand value tenfold, says the company’s chief marketing officer Abhinav Kumar.  TCS can point to plenty of reasons for partnering with the London Marathon and other endurance races – 21.3 billion of them, in fact. That figure represents the global IT services and consulting [...]

  • London Marathon named world’s strongest marathon brand

    April 24, 2025

    The TCS London Marathon has been named the world’s strongest marathon brand ahead of the 45th edition of the race on Sunday. The iconic race pipped its competitors in New York and Paris, with fellow Majors Berlin and Boston completing the top five in the ranking compiled by Brand Finance.   The London Marathon achieved a [...]

  • London Marathon has never been more popular so why not make it bigger?

    April 24, 2025

    The ballot for entry to the 2026 London Marathon opens tomorrow and closes next Friday. Over 840,000 entered the draw for this weekend’s race.  Strip out places bought for fundraising runners by charities as well as club slots and age-graded, guaranteed entries, and the odds of ballot success were just one in 50. Rarity value [...]

  • Channel 5 to show Club World Cup in UK after deal with Dazn

    April 23, 2025

    Channel 5 will broadcast live more than a third of the matches including the final at this summer’s Club World Cup after striking a sublicensing deal with Dazn. The broadcaster, which is owned by US media giant Paramount, has agreed to take 23 of the 63 matches at the first 32-team edition of Fifa’s ambitious [...]

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