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Sport Business

  • Kylian Mbappe enters Web3 with Sorare deal

    June 29, 2022

    Paris Saint-Germain’s superstar footballer Kylian Mbappe has become NFT and fantasy gaming company Sorare’s first player ambassador. The French international joins the group in a long-term partnership. “Off the pitch, the most important thing for me is helping empower young people – who might not have access to the type of opportunities others have  –to [...]

  • Nervous gambling sector holds its breath as govt moves towards maximum casino stakes and ban on free bets and VIP packages

    June 29, 2022

    The Prime Minister is set to announce restrictions on the industry as part of the review of the 2005 Gambling Act amid concerns current regulations require changes to accommodate the growth of online betting. The Government confirmed it will publish a White Paper into gambling reform in coming weeks. The Times reported proposals to prohibit [...]

  • Formula E, Extreme E and E1 Series co-founder Alejandro Agag on the future of sport

    June 29, 2022

    In the overcrowded market that is sport it’s difficult to stand out. New ideas, usually brainchilds of multi-millionaires, come and go – often passing within the blink of an eye. And if they are successful one year, there’s little certainty of a cut through the next. But with growing concerns surrounding the environment and the [...]

  • McLaren deal with Neom could stimulate economic growth away from oil

    June 28, 2022

    Saudi Arabia’s latest venture into sport has come with an increased presence in electric racing. Yesterday motorsporting giant McLaren announced that Neom – a region of the Middle Eastern Kingdom that’s set to become an eco hub at a cost of $500bn – would become title partner of both the Formula E and Extreme E [...]

  • As thousands of tennis fans arrive at Wimbledon, here are the top talking points ahead of the 2022 championships

    June 27, 2022

    Thousands of tennis fans have begun pouring through the gates at Wimbledon as it returns at full capacity for the first time in three years. The Met Office has warned the expected 42,000 supporters to brace for rain showers over SW19 in the early afternoon – just as the first Centre Court games are set [...]

  • Petr Cech departs Chelsea in latest off-field change

    June 27, 2022

    Chelsea FC have this morning confirmed the departure of Technical and Performance Advisor and former goalkeeper Petr Cech. Cech will leave his role at the end of the month having been in the position for three years. “It has been a huge privilege to perform this role at Chelsea for the past three years,” Cech [...]

  • World track and field in need of resurrection ahead of major championships

    June 27, 2022

    The tectonic plates of British athletics shifted at the weekend as favourites fell to underdogs and new records were broken. As Jeremiah Azu and Daryll Neita won 100m British titles, toppled favourites and looked to book spots at this year’s World Championships in Eugene, US, you’d be forgiven for not knowing it was even going [...]

  • Right of reply: LTA is taking tennis to a wide audience, says chief executive Scott Lloyd

    June 23, 2022

    Lawn Tennis Association chief executive Scott Lloyd responds to Ed Warner’s comment piece, published in yesterday’s City A.M., “Wimbledon too much of a good thing for LTA”. It’s difficult to know where to start with Ed Warner’s piece from yesterday when it contains inaccuracies and misconceptions.  He criticises the LTA’s National Tennis Centre in Roehampton, [...]

  • FA director Baroness Sue Campbell on applying lessons from women’s game to disability football

    June 23, 2022

    As Baroness Sue Campbell surveys the task ahead of her in disability football, she sees parallels with the job she took on when she joined the Football Association. “I came to the FA six years ago to put together a strategy to lead the women’s game and there are many, many similarities,” Campbell tells City [...]

  • Ed Warner: Wimbledon shows that the Lawn Tennis Association gets too much money

    June 23, 2022

    If you want to know what’s wrong with tennis in Britain, look no further than Wimbledon. Blame the Championships for being such a phenomenal success that they bequeath the Lawn Tennis Association more money each year than it appears to be able to handle effectively, while simultaneously raising the public’s hunger for the LTA to [...]

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