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Sport Business

  • Ed Warner: My advice to aspiring youngsters is to do your homework

    October 27, 2022

    I never imagined I’d end up spending half my working week immersed in the world of sport. I stumbled into it via a serendipitous alignment of the stars in my mid 30s and have been privileged to parlay my enthusiasm for sport and my business knowledge into emotionally rewarding experiences for the past fifteen years. [...]

  • World Cup spells win for struggling advertising market

    October 27, 2022

    The ad sector is set to score a much-needed goal this winter with the Qatar World Cup driving up advertising spend. According to new data from the Advertising Association (AA), ad spend for the final quarter is set to climb by 4.5 per cent from last year’s record high, to a total of £9.5bn. This [...]

  • LIV Golf Series: Tour set for Team Championship finale in Miami

    October 26, 2022

    When simply completing the final weekend of the calendar earns you a minimum of $250,000 (£216,300), you know the reason why there’s a certain draw to the extravagant season finale of the LIV Golf Series. But at the Trump National Doral Golf Club from tomorrow, a solid three rounds of golf, on what’s known as [...]

  • BUCS the trend? Why Uni rugby should be at the core of English reformation

    October 25, 2022

    University rugby (BUCS) has all the capabilities to be the next generator of internationals should the Rugby Football Union (RFU) and Premiership Rugby restructure its pathways. A week ago, the RFU’s chief executive Bill Sweeney stated that the “once nuclear” option of central contracts for England internationals was on the table in order to solve [...]

  • Formula 1 circus heads to United States under Red Bull cloud

    October 21, 2022

    The title may have been wrapped up by Max Verstappen and the constructors’ title is within reach of his team Red Bull, but as the Formula 1 circus heads to the southern grandeur of the United States this weekend a sense of uncertainty in the sport continues to linger. Last week Red Bull – and [...]

  • From Liverpool’s Under-18s coach via Rangers to Aston Villa: What is next for Steven Gerrard?

    October 21, 2022

    Steven Gerrard’s sacking at Aston Villa leaves the former England and Liverpool midfielder having to consider what comes next. After all, the football star is just 42 years old. Considering the route Gerrard has taken – from Liverpool’s Under-18s coach, via Rangers to Aston Villa – it is evident he is no drop-in celebrity manager. [...]

  • Blues cruise: How Potter’s serene start could prove pivotal for Chelsea

    October 21, 2022

    It has been six weeks since two 47-year-olds took on the biggest jobs of their careers and it’s fair to say that it has gone better for Graham Potter than Liz Truss. While Truss was forced out of Downing Street after 44 catastrophic days as Prime Minster, new Chelsea manager Potter has enjoyed a serene [...]

  • Ollie Phillips: Premiership turmoil, Bangkok and Russell finished?

    October 20, 2022

    I have steered clear of talking about Premiership clubs Wasps and Worcester Warriors thus far given the uncertainty surrounding the futures of the players, but I feel like I should offer some thoughts. Look at the talent across the two clubs: Ollie Lawrence, Jack and Tom Willis, Alfie Barbeary and the rest. The players are [...]

  • Ed Warner: Don’t criticise British Cycling for accepting sponsorship from Shell

    October 20, 2022

    Disclaimer No1: I don’t think I’ve written anything in support of British Cycling down the years. Quite the opposite in fact. But I can’t bring myself to add my name to the lengthening petition that splutters in indignation about the governing body’s sponsorship deal with Shell. So, here’s a first for me. British Cycling’s eight-year [...]

  • Six Nations set for Netflix show as rugby union seeks Drive to Survive effect

    October 19, 2022

    Six Nations chiefs are hoping to develop their fanbase through a new series set to be shown on streaming site Netflix. Rugby bosses have held talks with programme makers and a deal is thought to be close, paving the way to start at next year’s edition of the international tournament. The programme is expected to [...]

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