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Sport Business

  • Owning it: Why triathlon’s new PTO Tour is giving equity to athletes like Alistair Brownlee

    July 20, 2022

    Athletes including Britain’s Alistair Brownlee taking part in this weekend’s Canadian Open, the first event proper on triathlon’s new PTO Tour, will have an extra incentive to perform. Because as well as earning prize money they are also part-owners of the body running the tour, the Professional Triathletes Organisation (PTO).  It means they stand to [...]

  • ‘Cycling’s earnings can – and should – stretch beyond the Tour de France’

    July 18, 2022

    Cycling is a beautiful and complete sport. It is about individual performance as much as team strategy; has drama, proximity to the public and impressive scenery; and it’s a sport that billions of people can relate to.  Yet cycling is suffering from a revenue problem. Currently, teams have to rely on sponsors to survive. Apart [...]

  • Open champion Cameron Smith fuels LIV Golf talk as Henrik Stenson tipped to join breakaway

    July 18, 2022

    Open champion Cameron Smith has fuelled speculation that he could follow Europe’s Ryder Cup captain Henrik Stenson and a host of big names to the breakaway LIV Golf circuit. Former European No1 Stenson is widely reported to have agreed to join the lucrative Saudi-backed series – a move set to see him stripped of the [...]

  • Sky Sports pays more than £880m to extend broadcast deal with England cricket chiefs

    July 14, 2022

    Sky Sports has agreed a four-year extension to its current deal as the main broadcast partner of the England and Wales Cricket Board (ECB). The ECB said the agreement, which runs from 2025 to 2028 and covers men’s and women’s internationals, The Hundred and the Vitality Blast, would see Sky show more cricket than ever [...]

  • Ed Warner: Challenge for women’s football is to create year-round interest

    July 14, 2022

    Tournament organisers are learning to do right by women’s sport. But there’s a way to go yet. An Old Trafford sell-out for England’s opening match in the current Euros was widely and rightly applauded. Sticking Belgium and Iceland into the Academy Stadium at Manchester City’s Etihad Campus feels crass. We’ll never know how many might [...]

  • Open Championship: Prize money back on the rise in golf as all four majors boost payouts

    July 13, 2022

    Top golfers are earning more than ever as the cream of the men’s game prepare to tee off at the Open Championship on Thursday. Prize money for the 150th edition of the oldest major has been raised to record levels, mirroring increases at the game’s other biggest events. Payouts on the PGA Tour are also [...]

  • 777 Partners vice president: ‘We want BBL to be next best rival to NBA’

    July 13, 2022

    Investment firm 777 Partners is determined to make the British Basketball League (BBL) the second biggest domestic league in the sport, behind the NBA. Since the US company’s acquisition of 45 per cent in the BBL last year, the league has seen record crowds and will have its first team – the London Lions, who [...]

  • BBL ready to slam dunk its rival basketball competitions

    July 13, 2022

    British basketball has only ever featured at the Olympics when the team has participated as the host nation and has never qualified for the Fiba World Cup. A Sport England survey estimates the number of those participating in the sport in England has dropped by 100,000 since 2016. In spite of this, however, the British [...]

  • Record kit sales, bumper crowds and rising TV figures as England gets Women’s Euro fever

    July 12, 2022

    England is getting Women’s Euro 2022 fever after the Lionesses kick-started their campaign with a record-breaking 8-0 win over Norway on Tuesday night. The thrashing of the two-time European champions has raised hopes that hosts England could claim a first major title in the women’s game later this month. And patriotic football fans are throwing [...]

  • Competitive rugby and global calendar shouldn’t come at cost of player welfare

    July 12, 2022

    If you were to assess the hopes of the Home Nations as they crossed the equator to play their annual summer rugby series, you’d have been forgiven for suggesting they weren’t too high. But two thirds of the way through each of the tours – Ireland in New Zealand, England in Australia, Wales in South [...]

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