European Tour to rebrand as DP World Tour November 9, 2021 The European Tour has announced that it will rebrand as the DP World Tour from next season. The move will see the tour’s total prize money top $200m for the first time and comes amid renewed efforts from Saudi Arabia to lure the world’s top players to a new breakaway circuit. “This is hugely significant [...]
The light fantastic: How Okkulo is looking to ‘re-code’ athletes’ vision November 9, 2021 Filmmaker Mel O’Connor has had quite the story arc. He quit his job on Emmerdale and turned down work on an Idris Elba movie to follow his dream of developing an altogether different kind of visual experience. The result is a product, Okkulo, that he believes can not only revolutionise sport science but may also [...]
Barclays, Innocent and Ecotricty named in new ‘sport for good’ index November 8, 2021 Barclays and drink maker Innocent are among five British companies to be named on the inaugural Laureus Sport for Good Index, which will be announced today. Energy providers Octopus and Ecotricity and renewable running shoe brand Hylo Athletics are the other UK companies on the global list of brands that deliver social or ecological impact [...]
Smart shin guards: the latest weapon in football’s wearable tech arms race November 2, 2021 Football is no stranger to wearables, as evidenced by the ubiquity of GPS vests, but it is about to get a new weapon in the technology arms race: smart shin guards. Italian sports tech and analytics company Soccerment will today launch their pioneering protective gear, which captures data on every run, pass, shot and change [...]
Claire Harvey: Sport should take lessons from the City on inclusion policy October 4, 2021 British Paralympian and global inclusion expert Claire Harvey calls on sport’s national governing bodies to adopt grassroots diversity targets into their participation drive. Sport has for a long time been a source of inspiration to the masses. It is one of the unifying forces that humanity has to offer, yet – if we’re honest with [...]
Leicester City and JD Sports probed by watchdog over merchandise September 30, 2021 The Premier League’s Leicester City and retailer JD Sports are being investigated by the Competition and Markets Authority (CMA) over suspected anti-competitive behaviour relating to merchandise. The watchdog said in its case that it has “reasonable grounds to suspect one or more breaches of competition law” and that the CMA “has not yet reached a [...]
QPR launch bond in bid to part-crowdfund new £20m training ground September 30, 2021 Queens Park Rangers have launched a bond in a bid to partially crowdfund their plans for a new £20m training ground. The five-year bond is aimed at supporters and retail investors and will pay five per cent interest plus a 25 per cent bonus should QPR be promoted to the Premier League by 2026. “Supporter [...]
Why athletics needs a silver bullet in the form of private investment September 30, 2021 The results are just in, and they don’t make for easy reading. World Athletics posted a small financial surplus in 2020, but only because Russia coughed up a fine for its doping misdemeanours. W hat’s worrying is the long steady decline in the reserves of track and field’s governing body. For the sake of the [...]
Defeated but not deflated: Anthony Joshua thanks London after stunning loss to Oleksandr Usyk September 26, 2021 Anthony Joshua took to social media hours after his reign as world heavyweight champion was ended and a ‘Battle of Britain’ against Tyson Fury is in tatters following Oleksandr Usyk’s stunning win at Tottenham Hotspur Stadium. Joshua said his world “is crumbling in front you” but he urged fans to be positive and thanked them [...]
Emma Raducanu capitalises on US Open success with Tiffany & Co sponsorship deal September 23, 2021 Emma Raducanu has signed the first major sponsorship deal since her breakthrough success at the US Open, with jeweller Tiffany & Co. The 18-year-old British tennis sensation has been tipped to land a swathe of commercial deals after producing one of sport’s most remarkable storylines at the grand slam earlier this month. Raducanu wore Tiffany [...]