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      Advertising at World Cup: Levi’s genius, hydration breaks and dodging rules

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      Advertising at World Cup: Levi’s genius, hydration breaks and dodging rules

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Sport Business

  • Wasim Haq: British tennis chiefs sack inclusion advisor who said ‘Hitler would be proud of Netanyahu’

    November 13, 2023

    Haq's roles at the FA Council and England Golf are also under pressure.

  • One of Manchester United’s top investors has ditched more than half of its stock

    November 13, 2023

    It comes as Sir Jim Ratcliffe nears a deal for 25 per cent of the club.

  • 2023 ATP Finals: Prize money, year-end No1 ranking and records up for grabs in Turin

    November 11, 2023

    Djokovic is aiming to break a number of records at the ATP Finals.

  • Why sponsorship at the 2023 Rugby World Cup offered hope for a troubled sport

    November 10, 2023

    For once, it wasn't more of the same brands doing the same things.

  • Is Premier League loan ban really aimed at Newcastle United and Ruben Neves?

    November 9, 2023

    Premier League clubs are set to vote on the ban later this month.

  • Women’s FA Cup prize money 2023-24: Increase revealed as FA target equal pay

    November 9, 2023

    The FA has doubled the prize fund, although it remains dwarfed by payouts in the men's competition.

  • Ed Warner: Could AI avatars replace boxers and Formula 1 drivers?

    November 9, 2023

    Ed Warner dons his VR headset to ponder the future of sport.

  • These are the sports that Gen Z is choosing over rugby and cricket, says EY

    November 9, 2023

    The EY Sports Engagement Index canvassed more than 4,000 UK adults.

  • Tottenham Hotspur win fight to have Son Heung-min racist abuser banned

    November 8, 2023

    Spurs and the Met Police asked the UK Football Policing Unit to take stronger action.

  • Harry Coe on following his dad into sport with sponsorship start-up Luscid

    November 8, 2023

    Coe, 29, hopes to revolutionise the sponsorship industry with Luscid.

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