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      Inside the untapped commercial potential of the Tour de France

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Sport Business

  • PGA Tour to give £1bn in equity to players after £2.4bn deal with Liverpool owner

    January 31, 2024

    The deal will see the tour set up a new for-profit company, PGA Tour Enterprises.

  • ‘The Littler Effect’: Teenage darts sensation sees demand for tickets TREBLE

    January 31, 2024

    Littler, now 17, is set to make his Premier League debut this week in Cardiff.

  • England have less chance of winning Six Nations than Scotland, says QBE

    January 31, 2024

    Ireland are tipped to repeat last year's Grand Slam.

  • Reflo interview: Harry Kane deal can make our brand a behemoth

    January 31, 2024

    Harry Kane can help sustainable sportswear brand Reflo become a business behemoth, according to the firm’s co-founder, after the England captain became the third largest shareholder in the company. The Bayern Munich striker is one of a number of sporting names, including golfers Tiger Woods and Jason Day, to split with Nike in the past [...]

  • London 2012 champ Brownlee relishing return to city for T100 Triathlon World Tour

    January 30, 2024

    London is one of the dates on the T100 tour's expanded eight-race calendar.

  • Everton appeal against 10-point penalty for overspending to be heard this week

    January 30, 2024

    Everton are also facing a second charge of overspending.

  • PayPal co-founder Peter Thiel and former Coinbase figure invest in the Enhanced Games, a drug friendly Olympics alternative

    January 30, 2024

    The billionaire co-founder of PayPal Peter Thiel has invested in the drug friendly alternative to the Olympics, the Enhanced Games. The Enhanced Games has promised the freedom to use banned substances that are not allowed in much of elite sport. The brainchild of London-based lawyer Aron D’Souza, the Enhanced Games have announced the closing of [...]

  • Billionaire-backed PTO Tour brings elite triathlon race to central London

    January 29, 2024

    The course will include a bike race through Westminster.

  • The Bazball revolution should be televised 

    January 29, 2024

    There can be no doubt that pay TV has had a profound - and positive - impact on the way Brits watch sport. But lots are missing out if they can't afford all the subscriptions.

  • Saracens turn to Premier League chief after CEO Lucy Wray’s surprise departure

    January 29, 2024

    Wray is stepping down this week after four years in the top job.

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