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Sport Business

  • Why Harry Kane’s lifetime contract with Skechers is no average football boot deal

    August 22, 2023

    “Own it, own who you are and own what you want to achieve.” That was the main message that Harry Kane wanted fans to take when announcing his lifetime partnership with Skechers, as the footwear company joined the likes of Castore as disruptors in a sportswear sector long dominated by Adidas, Nike and Puma. The [...]

  • England World Cup final defeat smashes UK TV audience records for women’s football

    August 21, 2023

    England’s World Cup final with Spain on Sunday smashed UK TV audience records for a women’s football match, despite an early kick-off and the Lionesses missing out on the trophy. The nail-biting 1-0 defeat attracted an average audience of 13.3m watching on live television, with both BBC One and ITV broadcasting the match from Australia.  [...]

  • Spanish football chief apologises for kissing player Jenni Hermoso after World Cup win

    August 21, 2023

    The president of Spain’s football federation, Luis Rubiales, has apologised for kissing Women’s World Cup winner Jenni Hermoso on the lips in the aftermath of Sunday’s final. Rubiales’ public act after Spain beat England 1-0 sparked widespread condemnation, with Spanish ministers, other prominent female players and footballers’ unions criticising his lunge. “There is something I [...]

  • Manchester United to let Mason Greenwood leave after backlash over possible return

    August 21, 2023

    Manchester United have reached agreement with Mason Greenwood to leave the club after concluding an investigation into claims of attempted rape and assault. England striker Greenwood was suspended by the Premier League club in January 2022 after images and video relating to the alleged victim emerged online.  Prosecutors dropped the case earlier this year after [...]

  • Nike still won’t sell England goalkeeper shirt despite Mary Earps’ World Cup heroics

    August 21, 2023

    Nike has resisted calls to put an England goalkeeper shirt on sale in the near future despite Mary Earps and the Lionesses’ success in reaching the Women’s World Cup final. The sportswear giant has attracted criticism from fans and players for not producing a replica of Earps’s kit following her World Cup heroics, despite selling [...]

  • Hurt goes on for England, but will Spanish women’s football catch up at league level?

    August 20, 2023

    And so the hurt goes on. Like other England teams before them, the Lionesses battled bravely in the Women’s World Cup final but ran aground against technically superior opponents who ruthlessly exploited their mistakes. Still, they have earned great credit along the way. Sarina Wiegman’s team had to overcome adversity before the tournament, seeing Euros [...]

  • Lionesses shirt sales surge 700 per cent ahead of Women’s World Cup final

    August 17, 2023

    The Lionesses’ success at the Women’s World Cup has seen sales on England shirts and other merchandise rocket by more than 700 per cent, new consumer data has revealed. Online sales soared by 710 per cent above average daily levels on Wednesday in the aftermath of England’s 3-1 semi-final victory over Australia, according to figures [...]

  • Bundesliga chiefs revive private equity talk in bid to keep up with Premier League

    August 17, 2023

    German football chiefs insist they remain open to investment from private equity firms despite Bundesliga clubs previously resisting similar moves.  The league’s co-chief executive Marc Lenz said they would continue talks with the teams aimed at growing the German top flight, which is one of Europe’s so-called Big Five. “The discussions were stopped in May [...]

  • Ed Warner: Lionesses bonus row will rear its head again after Women’s World Cup

    August 17, 2023

    Ed Warner on why the FA could face a public broadside from the Lionesses after the Women’s World Cup, this week’s World Athletics Championships in Hungary and Team GB’s selection policy. Within 24 hours of winning the Davis Cup for the first time in almost eight decades, Andy Murray and his Great Britain team captain [...]

  • Premier League, baseball, monster trucks and Foo Fighters: the London Stadium summer transformation in one minute

    August 17, 2023

    The 2012 Olympic legacy has been heralded by the London stadium chief, as a time-lapse showcases a jam-packed summer of gigs, sport and monster trucks. West Ham may be hosting Premier League Football once again this August, but for anyone who has been around Stratford over the last three months you may have thought it [...]

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