The generation game: How sport should prevent young people deserting it December 30, 2024 Are young people into sport anymore? It’s a question we are hearing more and more often, and one that is causing a concern for some leaders. So should they be worried? Gen Z (born 1996-2010) are half as likely to describe themselves as passionate sports fans, compared to Millennials (born 1980-1995). Their traditional viewership also [...]
2025 must be the year of the partnership disruptor in sport December 29, 2024 Hardcore boxing fans may have felt sucker punched with the underwhelming Mike Tyson vs Jake Paul bout earlier this year. But it delivered knockout results for streaming giant Netflix and established a new contender in sports partnerships. It was an unexpectedly bold and wildly successful move for Netflix, crowning them as the surprise new champ [...]
Football, rugby and boxing: The most attended sports events of 2024 December 29, 2024 It’s no secret that the Brits love going to watch live sport. Whether it’s domestic action, international sport or a special annual event; we love it! So which event saw the most people through the turnstiles on a single day for each month of the year? We take a look. January 73,489, Old Trafford, Premier [...]
Netflix Beyonce Bowl most streamed NFL game ever December 27, 2024 Streaming giant Netflix will be clinking glasses into the new year after breaking records with their NFL coverage on Christmas day. The so-called “Beyonce Bowl” between the Baltimore Ravens and Houston Texans, which saw the 32-time Grammy winner perform a half time show, pulled in a staggering 24.3m viewers according to US audience monitoring firm [...]
The three sport business trends you need to watch in 2025 December 27, 2024 Every other prediction piece you’ll read, across any industry, will attempt to explain what the impact of AI will be on that sector over the coming year. Most answers will be variations on Hemingway’s theme. AI will end up taking over. Gradually and then suddenly. So, to avoid giving the likes of Chat GPT too [...]
Entain reveal sports events punters bet on the most in 2024 December 26, 2024 Betting giant Entain has revealed the biggest sporting events of 2024, using their global sportsbook to identify which events saw the most bets placed. The Grand National was the runaway winner but 60 per cent of the top 10 featured matches from the summer’s Euro Championships in Germany. The NFL, Champions League final and golf’s [...]
The best and worst sports marketing campaigns of 2024 December 25, 2024 In the true Christmas spirit of judging others, I’ve looked at my favourite – and not so favourite – sports marketing campaigns of 2024. I had planned to hand out awards with categories based on the startling number of current football pundits who were in Graham Taylor’s Euro 92 England squad. The Gary Lineker Award [...]
Why McLaren vs Indianapolis 500 winner Alex Palou trumps Man City vs Premier League December 24, 2024 All eyes may be on the ongoing dispute between the Premier League and Manchester City, but is it McLaren Racing who in fact have the most interesting sports law case of 2025? It has gone under the radar on European shores but an ongoing dispute between the famous racing outfit and former driver Alex Palou [...]
Ahead of the Game: Illegal Usyk vs Fury streams dealt heavy blow December 23, 2024 Illegal streaming services appear to be in retreat judging by the collapse of viewing figures for last weekend’s Oleksandr Usyk vs Tyson Fury rematch compared to the original world heavyweight title fight between the pair in May. Analysis conducted for City AM by online intelligence platform Yield Sec identified a peak audience of 3.2m illegal [...]
Dolphins and Bills private equity deals underline value to NFL December 23, 2024 In a historic first for the National Football League (NFL), the Buffalo Bills and the Miami Dolphins have become the first teams to shake hands with private equity. These investments follow the update in August to the NFL’s investment and ownership rules allowing private equity minority ownership. Ares Management Corp. is reported to be acquiring [...]