Super Bowl ads: Which showpiece commercials were the best? February 14, 2022 There’s nothing remotely like the Super Bowl in the UK – and the commercials aired during the game are unlike any commercials on the planet. With an audience of more than 100m watching from home, the Super Bowl ads are a big deal. They cost a lot to make and even more to air – [...]
Subscribers flock to Discovery+ as Winter Olympics doubles reach February 14, 2022 The opening week of competition at Olympic Winter Games Beijing 2022 has driven massive increases in engagement on discovery+ and Eurosport digital services, as well as strong overall linear viewership across Europe.
Teenage figure skating star Valieva cleared to compete at Winter Olympics February 14, 2022 Teenage Russian figure skater Kamila Valieva has been cleared to continue competing at the Beijing 2022 Winter Olympics despite a failed drug test. The Court of Arbitration for Sport (Cas) ruled that Valieva’s provisional suspension could be lifted, meaning the 15-year-old is free to go for gold in the women’s individual event tomorrow. But Valieva [...]
Formula 1 teams up with Fight Club and Puttshack founder to launch motor-racing venues on UK high streets February 14, 2022 To launch ambitious plans for a series of entertainment venues with motor-racing simulators across the UK, Formula 1 has joined forces with the founder of Flight Club and Puttshack. Adam Breeden, founder and chief executive of Kindred Concepts, said the company that runs the international motor-racing series has taken an undisclosed investment into the proposed [...]
These are the pictures Chinese officials ordered a Finnish athlete to delete from social media February 14, 2022 When water flooded the athlete’s village last week, and was floing out of light fixtures at the Olympic Village, Finnish skier Katri Lylynpera took to social media to post a number of pictures. The pictures exposed electrical equipment and water pouring down from the ceiling. She wrote “help” next to one of the pictures, and [...]
Manchester United sign blockchain platform Tezos as training kit sponsor February 10, 2022 Manchester United have confirmed a training kit sponsorship deal with blockchain platform Tezos. The multi-year agreement is believed to be worth more than £20m a season, representing an increase on their previous contract with insurer Aon. It will Tezos appear on the training kit worn by both United’s men’s and women’s team, starting immediately. “This [...]
Tottenham Hotspur call on fans to stop using Y-word February 10, 2022 Tottenham Hotspur have called on fans to stop using the Y-word following an in-depth consultation on the controversial issue. The Premier League club, which has historically had close links with the Jewish community, said the move would help “every one of our supporters to feel included in the matchday experience”. “It is clear the use [...]
Ed Warner: Spare a thought for golfers locked out of Saudi Arabia and Greg Norman’s gilded cage February 10, 2022 In the Year of the Sportswash it should be no surprise that Saudi Arabia is at the centre of the struggle for control of pro golf. But would the beefed-up Asian Tour arouse such a frenzy if it had a different backer? The PGA Tour has been accused of greed that is “beyond obnoxious” by [...]
Why Team GB athlete Lorraine Ugen started her own sportswear brand Unsigned February 9, 2022 British track and field star Lorraine Ugen is launching her own self-funded sportswear brand, Unsigned, for athletes without sponsorship contracts. World, European and Commonwealth Games medallist Ugen wants the label to highlight the growing number of athletes who don’t have endorsement deals. The long jump and sprint specialist, 30, also hopes the budding business can [...]
Red Bull Racing announce Oracle as title sponsor ahead of F1 season February 9, 2022 Red Bull Racing have announced a sponsorship deal with software firm Oracle believed to be worth more than £100m per year. The partnership will see the Formula 1 outfit become ‘Oracle Red Bull Racing’ ahead of the 2022 season, which starts next month. The World Championship winning team, again made up of Max Verstappen and [...]