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Sport Business

  • Why Team GB athlete Lorraine Ugen started her own sportswear brand Unsigned

    February 9, 2022

    British track and field star Lorraine Ugen is launching her own self-funded sportswear brand, Unsigned, for athletes without sponsorship contracts. World, European and Commonwealth Games medallist Ugen wants the label to highlight the growing number of athletes who don’t have endorsement deals. The long jump and sprint specialist, 30, also hopes the budding business can [...]

  • Red Bull Racing announce Oracle as title sponsor ahead of F1 season

    February 9, 2022

    Red Bull Racing have announced a sponsorship deal with software firm Oracle believed to be worth more than £100m per year. The partnership will see the Formula 1 outfit become ‘Oracle Red Bull Racing’ ahead of the 2022 season, which starts next month. The World Championship winning team, again made up of Max Verstappen and [...]

  • Sponsors and Peta round on West Ham over Zouma

    February 9, 2022

    West Ham United sponsor Experience Kissimmee says it is “evaluating its relationship” with the club after it failed to suspend Kurt Zouma for apparently abusing an animal. The Hammers picked Zouma for last night’s Premier League match against Watford despite earlier condemning footage of him kicking and hitting a cat. Animal protection group Peta, meanwhile, [...]

  • Fifa Club World Cup: Chelsea set for competition that football doesn’t know what to do with

    February 8, 2022

    For Wednesday afternoon, when they take on Asian champions Al Hilal in the semi-finals, the Fifa Club World Cup will be the focus of Chelsea’s attention. In a season in which the Blues could in theory still win five trophies, however, it is harder to say where the competition ranks among their priorities.  Such is [...]

  • Spotify set for £237m Barcelona sponsorship deal

    February 8, 2022

    Spotify are close to agreeing a sponsorship deal with Barcelona that would be among the biggest in football, according to reports in Spain. The music streaming platform would pay the Catalan club €280m (£237m) over three years, said radio station RAC1. In return Spotify would get naming rights to Barcelona’s stadium, which would be rebranded [...]

  • Why UK and Ireland want Euro 2028 bid instead of 2030 World Cup

    February 7, 2022

    The UK and Ireland have abandoned plans to bid to host football’s 2030 World Cup almost a year after Prime Minister Boris Johnson trumpeted the project. Instead the football associations of England, Wales, Scotland, Northern Ireland and the Republic of Ireland favour bidding to stage the 2028 European Championship.  So why has the World Cup [...]

  • UK and Ireland ditch 2030 World Cup bid in favour of cheaper Euro 2028

    February 7, 2022

    The UK and Ireland have abandoned plans to bid to host football’s 2030 World Cup but instead hope to stage the 2028 European Championship. It comes 11 months after Prime Minister Boris Johnson pledged £2.8m towards exploring the possibility of a World Cup bid. A feasibility study found that it would be better value for [...]

  • What a night: Senegal coach Aliou Cisse savours long road to Africa Cup of Nations glory

    February 7, 2022

    Aliou Cisse dedicated Senegal’s first Africa Cup of Nations triumph to the country’s people after a nail-biting final victory over seven-times winners Egypt. Liverpool striker Sadio Mane, who had earlier missed a seventh-minute spot-kick, converted the decisive penalty in the shoot-out after the game had finished 0-0 following extra time to spark ecstatic celebrations both [...]

  • ‘Inappropriate text messages’ to female colleagues force Marc Overmars to resign at Ajax with immediate effect

    February 7, 2022

    Marc Overmars has left his role at Ajax after sending a series of “inappropriate messages” to female colleagues, the Dutch giants have announced. Director of football affairs Overmars has stood down after discussions with chief executive Edwin van der Sar and the supervisory board following reports of alleged misconduct. A statement on Ajax’s official website [...]

  • Watch: Reporter violently removed and dragged away by Chinese officers during live broadcast at Beijing Olympics

    February 6, 2022

    A Dutch reporter was in the middle of a live broadcast when Chinese security officials showed up, surrounded him and dragged the journalist away. During a live report on broadcaster NOS, on Friday night, the reporter, Sjoerd den Daas, was mid-air when security officials interrupted and dragged him away. Another officer held his hand in [...]

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