The Hundred can be cricket’s equivalent of Wimbledon, says chief September 1, 2025 English cricket chiefs want to see The Hundred become its equivalent of Wimbledon as the franchise competition heads for the biggest changes in its short history. The Hundred board, comprising new investors, meets today to discuss next steps, with a change in financial distributions, commercial deals, team names and the titular format all on the [...]
Nyetimber muscle out Bollinger to partner with England Rugby September 1, 2025 Sparkling wine producer Nyetimber has muscled out French firm Bollinger to become an official partner of England Rugby ahead of the autumn internationals. The deal ends a 24 year relationship between the well-known champagne house and England, and is a coup for the West Sussex-, Kent- and Hampshire-based firm with the national rugby team sponsored [...]
Hundred sees 600,000 tickets sold with TV audiences up September 1, 2025 Organisers of The Hundred sold nearly 600,000 tickets for this year’s competition, with viewing figures also up for the fifth edition of the controversial cricket format. The Northern Superchargers beat the Southern Brave in the women’s final on Sunday in a match that drew 22,000 fans at Lord’s in north London. The subsequent men’s final [...]
McLaren, a $100m-per-year deal and Formula 1’s sponsor boom August 31, 2025 Formula 1 is becoming a hotbed for advanced sponsorship, and McLaren’s announcement has completed a special title set. BWT, Aramco, HP, MoneyGram, Petronas, Visa Cash App, Oracle, Stake and Atlassian; these aren’t simply some of the world’s most recognisable and developing brands but title sponsors for teams in Formula 1. And as of next year, [...]
Why Chelsea have hardest and Arsenal easiest Champions League trips August 30, 2025 The exotic away trips offered by the Champions League are part of its appeal for supporters but they can come at a price for players, and in that respect Arsenal and Chelsea have been dealt wildly differing hands by this year’s competition. Thursday’s draw for the league phase gave Arsenal trips to Inter Milan (for [...]
Olympic swimmers to take on length of Thames in sewage protest August 29, 2025 Olympic-level swimmers are set to navigate the length of the Thames next week in a bid to highlight calls for better protection from pollution of the UK’s waterways, lakes and seas. Eight elite swimmers are taking part in the non-stop relay, which will begin at the source of the Thames in Gloucestershire on Monday and [...]
Premier League spending hurtles towards £3bn mark August 29, 2025 Alexander Isak’s on-off transfer from Newcastle United to Liverpool will not be of interest only to fans and bean-counters on Tyneside and Merseyside. The protracted deal is also one for the transfer data crunchers and historians of English football’s top flight, given that it could represent the passing of multiple financial milestones. Isak’s transfer fee [...]
Sky Sports expands NFL coverage with new three-year deal August 29, 2025 Sky Sports has agreed an expanded three-year deal with the NFL that will see the broadcaster show up to five live games per weekend in the UK. Sky will have first pick of games at both 6pm and 9pm on Sunday, as well as showing up to three more games from those timeslots concurrently. In [...]
Free-to-air TV should be crucial pillar for rugby union August 29, 2025 Whether it be the Women’s Rugby World Cup pulling in millions of viewers on the BBC or the Six Nations being a staple of Saturday afternoon TV guide planning, free-to-air is crucial for a sport like rugby union. It is a sport that needs eye balls and a sport that thrives off being given prime [...]
Chris Froome facing uncertain future after breaking back in training crash August 28, 2025 Four-time Tour de France-winner Chris Froome is set to undergo surgery after breaking his back and five ribs and suffering a punctured lung in a crash during training. Froome, 40, was airlifted to hospital in Toulon after sustaining the injuries on Wednesday. Britain’s most decorated Grand Tour cyclist is said to be in a stable [...]