How Formula 1 is reengineering car branding December 14, 2025 It’s an old adage, but one particularly true for automotive brands, that where you show up as a brand really matters. Staples for car marketing are high-quality environments such as cinema, peak TV, eye-catching billboards and the like. Especially for cars – a category in which long-range priming is key – these quality touchpoints shape [...]
Pitch Experiences CEO: Darts isn’t stuffy anymore, its all the rage December 13, 2025 Pitch Experiences CEO Neil Bailey says darts has entered a new era which maintains its unique traditions while modernising with changing consumer needs. The festive season for many means time with the family and a break from the office. A time littered with festive traditions like the Boxing Day morning walk followed by festive football. [...]
Michael Johnson refuses to give up on Grand Slam Track despite bankruptcy December 12, 2025 Michael Johnson insists he won’t give up on Grand Slam Track despite filing for bankruptcy after creditors who are owed millions of dollars rejected an offer of 50 per cent payment. Big-name athletes who took part in the series, such as Britain’s Zharnel Hughes and Matt Hudson-Smith, have been paid only half of their contracted [...]
R360 or Ultimate Sevens: Which rugby project would I invest in? December 12, 2025 Everyone is an investment expert these days, with a proposal they say will save rugby and a project that will see a return on that backing. Whether it is the Prem Rugby franchising project, a developing league in the United States or South America, the delayed R360 proposal or the Ultimate Sevens project; there’s an [...]
Everton’s Hill Dickinson Stadium Beats Fulham’s Riverside Stand to top award December 11, 2025 Everton FC’s Hill Dickinson Stadium has beaten Fulham’s Riverside Stand, Sevilla’s La Cartuja and arenas in Sweden, Hong Kong, Japan and Morocco to a major international award. The 53,000-seater stadium in Liverpool’s Bramley Moore Dock opened its doors earlier this year and has quickly become one of the country’s top sports venues. It was named [...]
Mondo Duplantis: Pole vault star driving Bolt-like interest in athletics tickets December 11, 2025 Pole vault superstar Mondo Duplantis is driving levels of demand for track and field tickets not seen since Usain Bolt, says UK Athletics. The national governing body says sales of seats at next summer’s London Athletics Meet increased by more than 1,000 per cent after it was announced last week that Duplantis would be competing. [...]
Greedy Fifa rinsing fans over World Cup tickets – even Americans are baulking December 11, 2025 Ed Warner finds that even Americans accustomed to paying through the nose for live sport are outraged at the prices Fifa is allowing to be set for tickets at the 2026 World Cup. It was a bitterly cold evening in Boston, the temperature well below zero, and yet the Bruins fans still rolled up to [...]
Salah offered Liverpool escape route as Saudi Pro League chief talks up interest December 10, 2025 The Saudi Pro League would welcome Mohamed Salah if his bust-up with Liverpool results in him leaving Anfield, the competition’s chief executive has said. Salah was dropped from the Reds’ squad for their Champions League fixture with Inter Milan this week after his bombshell claim that the club had “thrown him under the bus”. “Mohamed [...]
WTA and Mercedes-Benz pen decade-long deal said to be worth $500m December 10, 2025 The WTA (Women’s Tennis Association) has penned a decade-long partnership agreement with Mercedes-Benz believed to be worth as much as $500m (£376m). The deal, announced at the Mercedes factory in Stuttgart with WTA co-founder Billie Jean King and 20-time grand slam winner Roger Federer in attendance, will see the automotive behemoth become a “premier partner” [...]
ITV to show England’s 2026 World Cup opener, BBC bets on knockout rounds December 10, 2025 ITV will show England’s opening match of the 2026 World Cup against Croatia after it and the BBC confirmed their allocations for the tournament. All 104 matches will be broadcast on free-to-air television in the UK, with the BBC and ITV sharing the fixtures and both showing the final on 19 July. While ITV has [...]