Deloitte big winner at Winter Olympics as sponsor sees engagement surge February 24, 2026 Big Four accounting firm Deloitte was one of the best performing sponsors at the Milano Cortina Winter Olympics based on online engagement. The London-headquartered giant was joined by TCL Technology and Omega SA as the best engaged firms, according to UK engagement. According to research from adtech firm Quantcast, Deloitte enjoyed a 15 per cent [...]
LA 2028 Olympics sponsors ‘not asking about’ Wasserman position, says CEO February 24, 2026 The CEO of the LA 2028 Olympics insists sponsors have not raised any concerns about Casey Wasserman remaining as chair despite his appearance in the Epstein files. Wasserman has already initiated proceedings to sell his eponymous global agency after historic emails between himself and Jeffrey Epstein associate and convicted sex trafficker Ghislaine Maxwell were among [...]
Premier League must ditch unlicensed betting firms immediately, says Entain February 24, 2026 Entain, the parent company of betting brands Ladbrokes and Coral, has called on the Premier League to impose an immediate ban on the advertising of gambling firms without UK licences. The bookmaking giant has urged England top football clubs to halt pitchside advertising of betting companies targeted at overseas gamblers straight away and commit to [...]
Raducanu ditches Nike after eight years to sign £2.6m deal with rival February 24, 2026 Emma Raducanu has ended an eight-year relationship with Nike to become the first female tennis player on the roster of Uniqlo. The 23-year-old former US Open champion has signed a multi-million pound deal with the Japanese casualwear brand and follows the likes of Roger Federer in ditching the “Just Do It”- famed sportswear brand for [...]
Exclusive: Inside the plan to keep the Welsh Rugby Union in check February 24, 2026 One of Wales’s leading business figures is rallying support for a committee that would hold the Welsh Rugby Union to account amid its biggest crisis of the professional era. The Welsh Rugby Union and embattled chairman Richard Collier Keywood are facing an Extraordinary General Meeting amid a legal row over plans to reduce the number [...]
Ukraine invasion anniversary prompts fresh Russia Paralympics ban calls February 24, 2026 Calls for the ban on Russian Paralympians to be reinstated have heightened as the invasion of Ukraine marks its fourth anniversary. The Winter Paralympics is set to begin next week, days after today’s conflict anniversary, with the International Paralympic Committee admitting 10 Russian and Belarusian athletes despite Western outcry. Officials representing host country Italy have [...]
Conor Benn switch to Dana White’s Zuffa branded ‘outrageous’ by Hearn February 23, 2026 Matchroom president Barry Hearn has called Conor Benn’s defection to Dana White’s Zuffa Boxing stable “horrible” and “outrageous”. Benn announced his shock departure from Matchroom, which had promoted him throughout his 10-year professional career, on Friday. The move saw the son of former two-division world champion become the biggest signing yet for Zuffa Boxing, the [...]
Premier League clubs face unlicensed gambling firms ban February 23, 2026 Premier League clubs could be banned from being sponsored by a plethora of betting firms as the government looks to crack down on illegal gambling. Despite a voluntary move by Premier League clubs to remove gambling and casino sponsors from the front of shirts from next season, those brands can move to sleeves and maintain [...]
Mexico 2026 World Cup games in doubt after drug lord killing sparks violence February 23, 2026 Fifa’s World Cup games from Mexico have been plunged into uncertainty amid fears for the safety of visitors following the killing of drug cartel boss “El Mencho”. Mexican army troops fatally wounded El Mencho – real name Nemesio Ruben Oseguera Cervantes – in an operation that killed seven people in the western state of Jalisco [...]
Britain must launch no-brainer 2038 Winter Olympics bid February 22, 2026 What strikes you when attending the Milano Cortina Winter Olympics is not just the spectacle, but the structure. Multiple cities. Regional clusters. Existing venues reused. An iconic cultural backdrop. These were Games shaped as much by pragmatism and fiscal discipline as prestige. The spread-out model may have muted the traditional host-city buzz, but Milano Cortina [...]