London Marathon named world’s strongest marathon brand April 24, 2025 The TCS London Marathon has been named the world’s strongest marathon brand ahead of the 45th edition of the race on Sunday. The iconic race pipped its competitors in New York and Paris, with fellow Majors Berlin and Boston completing the top five in the ranking compiled by Brand Finance. The London Marathon achieved a [...]
21.3bn reasons why TCS partners with the London Marathon April 24, 2025 Partnering with the London Marathon has helped b2b-focused TCS grow its brand value tenfold, says the company’s chief marketing officer Abhinav Kumar. TCS can point to plenty of reasons for partnering with the London Marathon and other endurance races – 21.3 billion of them, in fact. That figure represents the global IT services and consulting [...]
London Marathon has never been more popular so why not make it bigger? April 24, 2025 The ballot for entry to the 2026 London Marathon opens tomorrow and closes next Friday. Over 840,000 entered the draw for this weekend’s race. Strip out places bought for fundraising runners by charities as well as club slots and age-graded, guaranteed entries, and the odds of ballot success were just one in 50. Rarity value [...]
Channel 5 to show Club World Cup in UK after deal with Dazn April 23, 2025 Channel 5 will broadcast live more than a third of the matches including the final at this summer’s Club World Cup after striking a sublicensing deal with Dazn. The broadcaster, which is owned by US media giant Paramount, has agreed to take 23 of the 63 matches at the first 32-team edition of Fifa’s ambitious [...]
Christopher Sarofim: NFL minority owner joins Everton board April 23, 2025 US fund manager Christopher Sarofim, a minority owner of the NFL’s Houston Texans, has joined the board of Everton FC after buying into the club’s ownership group. Sarofim, 63, is chairman of Fayez Sarofim & Co, a fund set up by his father which manages $30bn in assets, and a friend of new Everton owner [...]
Hundred sponsor KP Snacks signs deal with England cricket April 23, 2025 The England and Wales Cricket Board has today confirmed an expansion of its deal with KP Snacks, signing on with the main sponsor of The Hundred as an official partner of the senior international sides. The deal will see the Butterkist, McCoys and Pom-Bears maker, which began its association with The Hundred in 2021, appear [...]
Puresport: Finn Russell, Ben Earl and Castore backer in £3.6m fund raise April 23, 2025 Rugby stars Finn Russell and Ben Earl have doubled down on their investment to help London-based sports nutrition brand Puresport raise £3.6m in fresh funding. Redrice Ventures, an early backer of British sportswear brand Castore, and serial high growth investor Five Seasons Ventures also took part in the latest funding round. Puresport was founded by [...]
Benn vs Eubank: Why Fatal Fury fight is key to future of boxing in London April 23, 2025 Turki Alalshikh is in town, which can only mean one thing: boxing is in London and the Saudis are here to parade their latest sporting interest. After last year’s British record attendance at Wembley Stadium for Daniel Dubois’ demolition of Anthony Joshua, Tottenham Hotspur Stadium will this weekend play host to a fight night topped [...]
Leicester City stars face up to 50 per cent wage cuts after relegation April 23, 2025 Leicester City’s players are facing wage cuts of up to 50 per cent next season following their relegation from the Premier League. Leicester have acted to protect themselves when offering contracts to new players in recent years having also been relegated two seasons ago, with recent arrivals agreeing to pay cuts of between 35 and [...]
Formula E extends stay in London with contract extension April 23, 2025 Formula E will remain in the capital until 2026 after extending its deal with the ExCeL in east London. The all-electric racing series will return to the exhibition centre next year having stretched its deal by another 12 months to keep the Docklands landmark as host. It comes amid rumours that the series could up [...]