The season finale economy: Why we undervalue the Premier League Sport Business With one round of Premier League fixtures remaining, the season finale is not approaching, it is here. Title races (usually) tighten, relegation battles become existential, and the casual viewer becomes a committed one. For fans, it is the most emotionally charged period of the year. For brands, it should be one of the most valuable […]
The season finale economy: Why we undervalue the Premier League Sport Business With one round of Premier League fixtures remaining, the season finale is not approaching, it is here. Title races (usually) tighten, relegation battles become existential, and the casual viewer becomes a committed one. For fans, it is the most emotionally charged period of the year. For brands, it should be one of the most valuable […]
Bilbao, Amsterdam, Milan: Where should Champions Cup rugby go next? Sport Business The best thing about the Investec Champions Cup and EPCR Challenge Cup finals weekend is its location: Bilbao. It is not the first time the two premier continental fixtures have ventured to El Botxo – the San Mames Stadium hosted Leinster’s victory over Racing 92 in 2018 and Cardiff’s Challenge Cup win over Gloucester a […]
T20 leagues should be ranked into tiers, MLC’s San Francisco Unicorns chief says Sport Business Global T20 leagues should be ranked in tiers to ringfence the best competitions and players, according to the chief of Major League Cricket club the San Francisco Unicorns. David White – whose Unicorns team shares investors with Hundred team London Spirit – says world governing body the ICC will be forced to adjust the cricket […]
Woods to McIlroy: How Tiger Slam at Masters reshaped economics of sport Sport Business Ahead of the Masters, Nick Keller marks 25 years since Tiger Woods won the Tiger Slam and sports consumption changed forever. When Tiger Woods completed the ‘Tiger Slam’ in 2001 – holding all four major championships at once – it wasn’t just a sporting achievement. It was a cultural marker for how modern sport would […]
Former Red Bull boss Horner lands job at private equity fund targeting sport Sport Business Former Red Bull Racing team principal Christian Horner has become an advisor to private equity firm Oakley Capital on premium sport investments. The Brit left Red Bull last year after 20 years at the Formula 1 team and has been exploring a return to the sport through ownership. He reportedly teamed up with MSP Sports […]
Plans for 25,000-capacity NBA basketball arena called London Colosseum Sport Business The capital is set to get a 25,000-capacity NBA basketball arena in the Olympic Park called the London Colosseum. Jericho Estates, Peacock Gym, Torch Sports and architects Chybik and Kristof have partnered to produce plans for the stadium, which will be near the London 2012 Olympic Stadium – currently used by Premier League club West […]
Rai sees season prize money jump 700 per cent after US PGA Championship win Sport Business Aaron Rai saw his total prize money for the season rise by 700 per cent after winning the US PGA Championship on Sunday. Staffordshire-born Rai became the first Englishman to win the Wanamaker Trophy in over a century when he won by three shots, from Jon Rahm and Alex Smalley, at Aronimink Golf Club. And […]
Super League set for crunch NRL investment talks at Magic Round in Brisbane Sport Business Super League chiefs will hold crunch talks with NRL counterparts early next week in Australia as investment into England’s top flight rugby league competition nears. Rugby Football League interim chief Rhodri Jones and RFL chair Nigel Wood are heading to the NRL’s Magic Round in Brisbane before the next discussions on Monday. Australian rugby league […]