Battle of the Sexes tennis: Billie Jean King says it’s just entertainment Sport Business Billie Jean King has distanced herself from this year’s Battle of the Sexes tennis showdown, insisting hers was about “social change”, while the 2025 edition is “entertainment”. World number one Aryna Sabalenka will take on Australian Nick Kyrgios in a Battle of the Sexes match in Dubai on 30 December. King famously beat self-proclaimed chauvinist […]
US investors buy stakes in Liga MX’s Club America and Azteca Stadium in $490m enterprise value deal Sport Business
Cornish Pirates: We will kick door down to reach franchised Prem Rugby Sport Business The chief executive of Cornish Pirates insists she is ready to “kick the door down” to get her Champ side into Prem Rugby if the top flight becomes a ringfenced franchise league. Prem Rugby and the Rugby Football Union are exploring a franchise model which would see the current 10 teams form a new ring-fenced […]
Murray-backed Hexagon Cup to become global padel series in deal with LIV Golf creator 54 Sport Business
Is the Premier League decoupling from the rest of English football? Sport Business Ed Warner pores over a report on the polarisation of English football and comes up with a solution to the Premier League’s stand-off with the EFL for the new regulator. “I just hope they don’t mess it up.” The Premier League club chairman’s answer to my question about his hopes for the Independent Football Regulator […]
Exclusive: Leicester Tigers and DCMS face scrutiny over £6m Covid loan renegotiation Sport Business Leicester Tigers and DCMS are facing questions after they altered the repayment terms of the club’s £6m Covid-19 loan to interest-only until 2028. The change, which only emerged in the Prem Rugby club’s most recent financial accounts, casts further doubt on DCMS’s chances of recouping its £474m lending to sporting and cultural bodies – raising […]
How Formula 1 is reengineering car branding Sport Business It’s an old adage, but one particularly true for automotive brands, that where you show up as a brand really matters. Staples for car marketing are high-quality environments such as cinema, peak TV, eye-catching billboards and the like. Especially for cars – a category in which long-range priming is key – these quality touchpoints shape […]
LIV Golf is Formula 1 and PGA Tour is IndyCar, says CEO O’Neil Sport Business LIV Golf chief Scott O’Neil says he wants the challenger circuit to be the Formula 1 to the PGA Tour’s IndyCar. The PGA Tour remains home to most of the top players in men’s golf but is US-centric, while LIV Golf is more international in outlook and innovative in presentation but has few stars at […]
Financial stability before glory: Why professional sport must grow up Sport Business Professional sport has never looked richer or felt more fragile. Revenues are growing, valuations are rising, and private capital is circling like never before. Yet beneath the surface, financial fragility remains endemic. Too many clubs – across football, rugby, cricket and beyond – are one bad season, one failed owner, or one missed broadcast deal […]