By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Castore add Australia to growing rugby portfolio

January 23, 2026

Manchester-headquartered Castore has signed a five-year deal with rugby union’s Wallabies, which will see the sports apparel brand on Australia’s shirts at their home World Cup. “The new agreement will see the Wallabies, Wallaroos, Australian men’s and women’s sevens teams and Australian pathways teams proudly wearing Castore-issued sportswear from January 2026,” a statement read. The [...]
Two top flight clubs in same league to be owned by same firm after major sport decision

January 22, 2026

Two top flight sporting clubs in the same league are set to be owned by the same private stakeholder after a major decision was made in Cardiff. United Rugby Championship teams Ospreys and Cardiff will be owned by the same firm, Y11, after the Welsh Rugby Union agreed to sell their holding in the Cardiff [...]
Springboks and All Blacks to play Test rugby in Baltimore, United States

January 22, 2026

The Springboks and All Blacks will face off in the United States as international rugby ramps up its presence across the pond. New Zealand and South Africa will head to the M&T Bank Stadium in Baltimore – home of NFL franchise Baltimore Ravens – next September as part of their “Greatest Rivalry” series, a version [...]
Former JPMorgan investment banker launches European sports fund

January 22, 2026

A former JPMorgan investment banker has teamed up with the former managing director of Eurosport to launch a new European sports fund. Athvance Capital has launched as a “European investment platform fully dedicated to unlocking long-term value across the global sports industry”. Capital, according to the firm, has already been deployed across Padel Copa as [...]
Prem Rugby signs free-to-air broadcast deal with ITV

January 22, 2026

Prem Rugby has extended its deal with ITV to keep England’s top flight league on free-to-air television. The partnership will see the broadcaster show seven matches per season, including the final. It continues a longstanding agreement between the two organisations, with every match each season also broadcast on TNT Sports. The move solidifies the free-to-air [...]
Former Goldman Sachs chief backs F1 to hold, and increase, value

January 22, 2026

Formula 1 has not yet reached value maturity and can be considered one of the most reliable investments in sport, according to the former head of sports at Goldman Sachs. The premium motorsports series has gone through a major ownership shake-up, with stake sales across the grid seeing team valuations skyrocket. And Elis Jones, former [...]
Live sport credited for Netflix subscriber surge as sign-ups hit 325m

January 21, 2026

Netflix has credited its investment in live sport for a surge in sign-ups as quarterly revenue rose to beyond $12bn. Results for Q4 saw income rise by nearly 30 per cent $2.4bn while subscriber numbers jumped to 325m. Netflix was the exclusive global broadcaster of the bout between influencer Jake Paul and former world heavyweight [...]
Welsh Rugby Union enters into £55m debt refinancing agreement amid domestic turmoil

January 21, 2026

The troubled Welsh Rugby Union has entered into a £55m debt refinancing agreement as the governing body eyes stadium developments amid domestic turmoil. The WRU has borrowed from Goldman Sachs and HSBC in order to pay off existing debts to NatWest and various government bodies in a refinancing package that will play out over a [...]
Did NBA in London prove to brands European basketball is viable?

January 21, 2026

During one of the timeouts at the London NBA match between Orlando Magic and the Memphis Grizzlies, two fans played a game of tic-tac-toe. Only instead of noughts and crosses, the playing pieces were two basketball-themed Revolut cards. Onlookers shouldn’t have been surprised; sponsors rarely get the chance to show off to a London audience [...]
Commonwealth Games chiefs defend move from BBC to TNT Sports

January 20, 2026

Commonwealth Games chiefs have defended the multi-sport event’s move to TNT Sports, which ended a 70-year partnership with the BBC as chief broadcaster. The state broadcaster had held the rights to the coverage since the 1954 edition, then known as the British Empire and Commonwealth Games, in Vancouver. But the BBC’s 18-Games run will come [...]

UK needs deeper integration with EU, says Starmer

Former Six Nations stadium to become 50,000-seat football arena

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By: Matt Hardy

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