By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Newcastle unveil new logo after major Red Bull investment

September 9, 2025

Newcastle have unveiled their new branding having been purchased by energy drinks giant Red Bull in the summer. The Prem Rugby club faced severe financial woes last season but could now, theoretically, be one of the wealthiest clubs in the game after being given “wiiings” by their new owners. Red Bull’s sporting portfolio contains a [...]
Nottingham Forest hire Postecoglou after brutal midnight Nuno axeing

September 9, 2025

Nottingham Forest have announced former Spurs manager Ange Postecoglou as their new boss, just hours after sacking Nuno Espirito Santo. The Portuguese former manager led Nottingham Forest to Europa League qualification last term but found himself out of a job at midnight last night, despite the 51-year-old signing a new contract in the summer, having [...]
Carlyle announce deal with Formula 1 team Red Bull

September 9, 2025

Global investment firm Carlyle has announced a multi-year strategic partnership with Formula 1 team Red Bull in a first-of-its-kind deal. The Nasdaq Carlyle Group, with a market cap of $23bn, will use its partnership with the Formula 1 team title sponsored by Oracle to “open new avenues” for engagement, global connectivity and technology. And their [...]
Leyton Orient to let fans drink beer in stands at League One fixtures

September 9, 2025

Fans will be allowed to “drink beer” in the stands at Leyton Orient this weekend as the club announces a trial ahead of their League One match against Bolton Wanderers on Saturday. The club says it will offer fans the opportunity to drink low-alcohol beverages in view of their Brisbane Road pitch. The Sporting Events [...]
London fails to reach podium in list of top sport cities

September 9, 2025

London has failed to regain a place on the podium for the best sports cities after finding itself fourth for the second consecutive year. European rival Paris secured top spot for the third consecutive year, while US duo Los Angeles and New York made up the top three. London was fourth yet again, having slipped [...]
How do brands pick the right sport sponsorships?

September 9, 2025

Partnerships and deals are core elements to the sports sector, so how do brands pick the right sponsorships? It is easy to get lost in the seemingly endless numbers of sponsors littering sport. From the tiniest piece of Formula 1 carbon crowded with brand names to the vast displays plastered across some of the country’s [...]
Spurs not for sale despite Staveley and consortium interest

September 8, 2025

Tottenham Hotspur is not for sale despite interest from Amanda Staveley, according to the Premier League side following questions over the club’s future. A statement issued by the north London club was released to quell rumours of a takeover led by former Newcastle United co-owner Staveley and her PCP International Finance investment vehicle. PCP International [...]
Ex-FA chief Alex Horne: Club game, regulator and football finance

September 7, 2025

Since September began the world of football has continued to offer talking point after talking point. The Premier League transfer window closed to bring the curtain down on a summer splurge which topped £3bn for the first time; the Independent Football Regulator published its first piece of official policy ahead of its November detachment from [...]
Independent Football Regulator launches consultation on plans

September 4, 2025

The incoming Independent Football Regulator (IFR) plans to have access to banks and law enforcement, as well as the ability to force rogue owners to sell clubs as guidance is published. The IFR published plans for a new Owners, Directors and Senior Executives’ Test, which they say will “raise standards and give powers to take [...]
London Broncos set for takeover led by NRL legend Darren Lockyer

September 4, 2025

Brisbane Broncos rugby league legend Darren Lockyer has emerged as the face of a consortium looking to take over Super League hopefuls London Broncos. Seen as one of the best rugby league players of all time, the NRL stalwart is set to lead a takeover of the Championship club in an investment boost for rugby [...]

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By: Matt Hardy

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